Colombia's Clean Beauty Revolution: Ethical Sourcing Practices and Innovative Products Glow at Cosmoprof

A robust representation of 19 brands will lead Colombia's participation in the second edition of Cosmoprof North America Miami’s. The event will take place on January 21st-23rd, 2025 at the Miami Beach Convention Center.

The Colombian cosmetics industry has demonstrated its commitment to sustainability through actions aimed at the search for and implementation of sustainable raw materials, a necessary approach for a current market in which consumers are increasingly environmentally conscious and, therefore, make their purchasing decisions taking into account the origin of the products and the materials used to manufacture them. 

"At ProColombia, we are proud to support an industry that optimizes natural resources and produces sustainable raw materials, reducing environmental impact while aligning with the UN Sustainable Development Goals. These efforts not only strengthen Colombia's global competitiveness but also make our country an attractive destination for foreign investment", says Carmen Caballero president of ProColombia.

Skincare Pavilion Stands 1205 and 1156 and Haircare Pavilion Stand 2046 will display a high level of quality and innovation products with these 19 participating Colombian brands: Ani-k, Brand & Solutions, D’Luchi, Epidermique, Kahai, The Secret Group, Industrial de Belleza-Blomer, Cannaxia Lab-Ole, Ritual Botanico, Cedrela, Etniker, La Pocion, Leche Pal Pelo, Pilli-Laboratorio San Jorge, Laboratorios Osa, Leluskin, Naprolab, Recamier S.A and The Lab Girl.

Colombia will stand out in the second edition of Cosmoprof North America Miami, showcasing cruelty free, vegan, cosmetic and dermatological solutions based on natural ingredients. Cell regenerators, anti-aging, holistic, advanced formulations powered by postbiotics, a blend of traditional ingredients with quality certifications and strong commitment to sustainable practices.

Colombian cosmetics have been in high demand in the international market over recent years. As one of the most biodiverse countries in the world, it is rich in natural resources that are perfect for cosmetic production. The country is one of the principal exporting countries in the cosmetics sector in Latin America and its market is strengthening and growing at a high rate worldwide.

As consumers have become more aware of the ingredients used in their beauty products, they are increasingly understanding the benefits and disadvantages of the severe and synthetic chemicals on their bodies. There is a growing interest in pursuing more natural and healthier lifestyles. Products like lotions, moisturizers, masks, and washes are essentials to both male and female skincare routine. These products have become daily essentials that are important to keep our skin and body “healthy”. Lately, as information becomes more available, consumers wonder if these products are helping them instead of giving them side effects. “Colombian cosmetic companies are committed to producing natural skincare products with socially responsible environmental practices, sustainable and high-performance ingredients and organic formulations” remarked Caballero. 

Hailing from the El Valle del Cauca, Antioquia and Cundinamarca regions, these 19 Colombian brands, among others, represent a booming industry that positions these regions as the top exporters of cosmetic and personal care products in the country. This has also facilitated the establishment of foreign capital companies that boost the internationalization of the industry.

“The exceptional quality, value, and excellence of products in our sector, proudly showcase the dedication of these Colombian brands that demonstrate a strong commitment to environmental sustainability and social responsibility. These brands actively support vulnerable communities across the Valle del Cauca, Antioquia and Cundinamarca regions. This event provides a platform for Colombia, The Country of Beauty, to present its finest products, crafted with natural ingredients, offering true examples of the harmonious blend of beauty and ethical awareness," said Carmen Caballero, president of ProColombia.

Why Colombia?

    •       Colombia is the gateway to an expanded market on the continent of more than 850 million consumers. 

    •       Colombia has a preferential tariff for exports to multiple markets in the region. 

    •       Colombia has qualified human talent for manufacturing activities at competitive costs in the region. 

    •       Colombia's 119 Free Trade Zones, strategically located near major ports and airports, reduce production costs and ensure efficient logistics.

    •       Colombia has established itself as a cosmetics production hub in Latin America.

    •       Colombian cosmetics exporters can offer solutions for different marketing strategies, such as retail, professional channels and private brands.

    •       Colombia has access to sources for the development of natural ingredients. Cluster Development.

In 2024, cosmetics, haircare and toiletries exports reached USD 564.16 million, with the United States alone receiving US$ 38.6 million worth of products. This growth reflects the sector's commitment to quality and innovation.

Leading companies in the industry such as L’Oréal, J&J, P&G, and Unilever, among others, have chosen Colombia as an investment destination to manufacture beauty products, establish laboratories and create production planta.

As Cosmoprof Miami expands its reach, Colombia stands as an ideal destination for brands looking to maximize their business potential in the Americas.