From vertically integrated powerhouses to cutting-edge digital pioneers, Colombia’s presence is more than just an exhibit, it's a reflection of the future of global sourcing.

Powered by rich biodiversity and a commitment to vegan, cruelty-free, and sustainable practices, Colombian cosmetics are in high international demand, positioning the country as a leading exporter in Latin America with a fast-growing global presence.

Dubbed as the “Oscars” of creativity, only 4% of 26,900 global entries were awarded. The Country of Beauty earned its place among the world’s creative elite.

With over 1,500 bird species recorded, The Country of Beauty reaffirms its one-of-a-kind biodiversity.

With an official ceremony led by the President of ProColombia, Carmen Caballero, accompanied by the Colombian Ambassador to Japan, Gustavo Makanaky, and the Commissioner of the Colombian Pavilion, Agustín Vélez, Colombia marks its official entry into the World Expo, which expects over 28 million visitors.