Colombia’s Beauty Sector Makes a Bold Statement at Cosmoprof Las Vegas 2025

Las Vegas, July 15th, 2024. Colombia is making a strong appearance at Cosmoprof North America 2025, one of the leading B2B beauty trade shows in the Americas. A delegation of eight Colombian beauty and personal care companies will participate in the 22nd edition of the event, taking place in Las Vegas from July 15 to 17, where they will exhibit at booth #25085 in the skincare section.

Cosmoprof North America is known for fostering innovation and connecting new and established brands with key industry players. Colombia’s presence this year reflects the sector’s rapid growth and rising global relevance, especially in areas like natural ingredients, sustainability, and high-quality manufacturing.

According to Carmen Caballero, President of ProColombia, the promotion agency of the country: “We’re proud to support an industry that optimizes natural resources and uses sustainable raw materials, reducing environmental impact while aligning with the UN Sustainable Development Goals. These efforts not only boost Colombia’s competitiveness but also position the country as an attractive destination for foreign investment.”

Among the companies representing Colombia this year is Casa Ocho Skincare, offering dermatologist-approved products for sensitive skin, including creams, cleansers, and serums made with natural ingredients. D’Luchi will present a wide selection of cosmetic lines, including sun care, hair care, skincare, and body care. Industrial Belleza / Blomer specializes in professional hairbrushes and styling tools designed for the hairdressing industry. Kahai, the first company to industrialize Cacay seed oil, will highlight its clinically proven anti-aging benefits. Maxim Suramérica, a Colombian German company, which focuses on contract manufacturing and production of cosmetics, personal care, and OTC products. Melrose combines natural ingredients with scientific innovation to offer effective hair care for all hair types. Origen Botánico will present body and hair care products based on botanical ingredients. Finally, Secret Garden Group offers a wide portfolio, including facial creams, shampoos, body oils, sunscreens, and tanning lotions.

Colombia’s cosmetics sector is gaining international recognition. In 2024, beauty exports reached USD 684 million, a 17.3% increase over the previous year. The United States was Colombia’s fifth-largest export market, with nearly USD 46 million in sales, up almost 34% from 2023. This growth highlights the sector’s commitment to quality, innovation, and sustainability.

“The excellence of Colombian products reflects the passion and responsibility of our companies. Cosmoprof offers an ideal stage to present what makes Colombia’s beauty industry unique: products crafted with care, backed by science, and rooted in ethical and sustainable values”, added Caballero.

Colombia is well-positioned as a hub for beauty manufacturing and export in Latin America. As one of the most biodiverse countries in the world, it is rich in natural resources that are perfect for cosmetic production. Plus, the country offers strategic access to a market of over 850 million consumers in the Americas, competitive labor and production costs, and preferential trade agreements with key international markets. Its 119 Free Trade Zones are located near major ports and airports, ensuring efficient logistics. In recent years, global leaders such as L’Oréal, P&G, J&J, and Unilever have chosen Colombia to establish manufacturing plants, R&D labs, and distribution centers.

As Cosmoprof North America continues to grow, Colombia stands out as a reliable and innovative partner for brands looking to expand in the region. This year affirms its place as The Country of Beauty, a destination where nature, science, and creativity come together to shape the future of the beauty industry.