About ProColombia
Mission and Vision
Mission
We are the institution of the Ministry of Commerce, Industry and Tourism in charge of promoting exports of non-mining goods and services in the world, Colombia as an attractive destination for foreign direct investment and international tourism, contributing to the sustainable and inclusive development of the country.
Vision
By 2026, we will be the country promotion agency of reference in Latin America, as a result of a strategy articulated with other state entities, focused on national and international entrepreneurs that contributes to the energy transition, reindustrialization, and development of the territories.
Strategic Objectives:
Promote investment and facilitate foreign investors to know, visit and invest in Colombia, in all sectors, with special interest in those that generate productive transformation in the country.
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Promote Colombia as a tourist destination for vacations and meetings so that international travelers visit Colombia and organize international events in the country.
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Promote Colombia as a supplier of non-mineral-energy goods and services in international markets, according to demand.
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Promote the expansion of Colombian companies abroad.
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Contribute to the positioning of the country brand and the dissemination of national wealth and values.
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