ITB Americas 2026 will be the first edition of ITB in the Americas and will take place from November 10 to 12, 2026, at Expo Guadalajara in Jalisco, Mexico. The trade show was officially announced in March 2025 as a new platform specializing in the tourism market of the Americas. Its proposal is to bring together tourism stakeholders from North America, Central America, South America, and the Caribbean, connecting them both with one another and with participants from other international markets. ITB Americas is an exclusively B2B trade show aimed at professionals in the travel and tourism industry.