Colombia seeks to be the supplier of consumables for the garments sector in Ecuador

Colombia is in the capacity of supplying the Ecuadorian market place with high quality and variety consumables and raw materials at very quick turnover times.

This was the message PROCOLOMBIA took to over 400 entrepreneurs who were part of the project 'Colombia tu Aliado’ within the framework of the First Textile, Machinery and Consumables Exhibition in Ecuador, where over 18 Colombian exporting companies participated by presenting their products.

The initiative, which began in 2010 in the neighboring country, seeks to generate important growth in sales of Colombian consumables and raw materials for the textile industry in that country, which has already proven favorable results thanks, among others, to the Government’s support.
Another goal is to portray Colombia as a strategic ally for the generation of a quality finished product which is supplementary to the Ecuadorian national offer, which currently does not suffice to supply the marketplace.

Furthermore, PROCOLOMBIA took advantage of the encounter to capture new strategic clients.

Thanks to the support of Eafit, Artextil and the Pichincha Chamber of Small Industrials, training sessions were given to the textile and garments sector by way of two conferences. The first one was given by Julian Posada from Universidad de Eafit, on the ‘Construction of Brand Names with Added Value’: And the second was given by Juan Lotero from Artextil, on Innovation in Textile Finishes and Digital Stamping’.

The Colombian strategy has already proven effective. According to the information provided by the Ministry of Trade, Industry and Tourism for 2010, garments exports grew 50.4% as compared to 2009, generating revenues for over US$188 million.

The sale of footwear showed the highest growth rate during 2010 with 143,4 percent variation, followed by the clothing/garments sector with 60 and 39,2 percent growth, respectively.