How is PROCOLOMBIA organized?
ADVISORY BOARD
It is the highest governing body of ProColombia, responsible, among other functions, for the evaluation and the strategy, goals, staff and budget approval, as well as to follow up the management. The board is made up of The Minister of Commerce, Industry and Tourism, a representative of the Foreign Trade Bank of Colombia - Bancoldex, two persons designated by the President of the Republic and two representatives from the private sector.
Presidency

President
Flavia Santoro Trujillo
presidencia@procolombia.coPhone: +57 (601) 560 0100
Ext. 11001 Bogotá
General Secretary Staff
GENERAL SECRETARY
Elizabeth Cadena Fernández
ecadena@procolombia.coPhone: 57 (601) 560 0100
Ext. 11002 Bogotá
Directorate General Secretariat
Grace Michaels Ruiz
gmichaels@procolombia.coPhone: +57 (601) 560 0100
Ext. 11003 Bogotá
Subdirectorate of Quality and Sustainability
María Ximena Serrano Corredor
mserrano@procolombia.coPhone: +57 (601) 560 0100
Ext. 11004 Bogotá
International Affairs and Government Management
International Affairs and Government Manager
María Elvira Tamayo Jaramillo
mtamayo@procolombia.coPhone: +57 (601) 560 0100
Ext. 20002 Bogotá
Cooperation and Agreement Director
Olga Lucía Pérez
operez@procolombia.coPhone: +57 (601) 560 0100
Ext. 20002 Bogotá
Human Resources Management
HUMAN RESOURCES MANAGER
Juan Pablo Lleras Acosta
jlleras@procolombia.coPhone: +57 (601) 560 0100
Ext. 12002 Bogotá
Deputy Director of Human Resources
Claudia Fierro Lopez
cfierro@procolombia.coPhone: +57 (601) 560 0100
Ext. 12003 Bogotá
Exports VP

Exports Vicepresident
Juliana Villegas Restrepo
jvillegas@procolombia.coPhone: +57 (601) 560 0100
Ext. 14001 Bogotá
Agroindustry Manager
Andrés Castellanos
acastellanos@procolombia.coPhone: +57 (601) 560 0100
Ext. 15002 Bogotá
Metalworking Manager
Gabriel Jaime Gomez Arbelaez
ggomez@procolombia.coPhone: +57 (601) 560 0100
Fashion System Manager
Catalina Hernández
chernandez@procolombia.coPhone: +57 (601) 560 0100
Ext. 17002 Bogotá
Industry 4.0 Manager
Veronica Echeverri Villa
vecheverri@procolombia.coPhone: +57 (601) 560 0100
Ext. 18002 Bogotá
Chemicals and Life Sciences Manager
Aura Pimiento
apimiento@procolombia.coPhone: +57 (601) 560 0100
Ext. 16102 Bogotá
Exports and Internationalization Coordinator
Shirley Gómez Ruiz
sgomez@procolombia.coPhone: +57 (601) 560 0100
Ext. 26003 Bogotá
Center for Advising and Training Sub-Director
Liliana Barreto Velandia
lbarreto@procolombia.coPhone: +57 (601) 560 0100
Ext. 28002
Tourism VP

Tourism Vicepresident
Gilberto Salcedo Ribero
gsalcedo@procolombia.coPhone: +57 (601) 560 0100
Ext. 41002 Bogotá
Innovation and synergies Manager
Laura Martinez
lmartinez@procolombia.coPhone: +57 (601) 560 0100
Ext. 41102 Bogotá
Vacation Tourism Manager
María José Silva Arango
msilva@procolombia.coPhone: +57 (601) 560 0100
Ext. 43002 Bogotá
CorporateTourism Manager
María Eugenia Oriani
moriani@procolombia.coPhone: +57 (601) 560 0100
Ext. 42002 Bogotá
Investment VP

Investment Vicepresident
Juliana Gomez Peláez
Phone: +57 (601) 560 0100
Ext. 35002 Bogotá
North America Investment Manager
Maria Fernanda Correa Escaf
mfcorrea@procolombia.coPhone: +57 (601) 560 0100
Ext. 38002 Bogotá
Europe Investment Manager
Gonzalo Andres Vargas Alvarez
gvargas@procolombia.coPhone: +57 (601) 560 0100
Ext. 36002 Bogotá
Asia Investment Manager
Manuel Salgado
msalgado@procolombia.coPhone: +57 (601) 560 0100
Ext. 37002 Bogotá
LATAM Investment Manager
María Fernanda Sánchez
mfsanchez@procolombia.coPhone: +57 (601) 560 0100
Ext. 35102 Bogotá
Legal Services Manager
Paula Andrea Osorio Amaya
paosorio@procolombia.coPhone: +57 (601) 560 0100
Ext. 21502 Bogotá
Planning VP

Planning Vicepresident
Maria Cecilia Obando
mobando@procolombia.coPhone: +57 (601) 560 0100
Ext. 19002 Bogotá
Technology Manager
Ángela Ramirez
aramirez@procolombia.coPhone: +57 (601) 560 0100
Ext. 27003 Bogotá
Innovation VP

INTERNATIONAL STRATEGY AND INNOVATION VICEPRESIDENT
Hiroshi Wago
hwago@procolombia.coPhone: +57 (601) 560 0100
Ext. 21002 Bogotá
AGRI-FOOD AND EUROPE COORDINATOR
Margarita Arango Hoyos
marango@procolombia.coPhone: +57 (601) 560 0100
Ext. 21102 Bogotá
HEAD OF INTERNATIONAL STRATEGY
Ana Maria Castillo
acastillo@procolombia.coPhone: +57 (601) 560 0100
Ext. 24002 Bogotá
MANUFACTURES AND PACIFIC ALLIANCE COORDINATOR
Sounlange Cordoba Ramirez
scordoba@procolombia.coPhone: +57 (601) 560 0100
Ext. 37008 Bogotá
CREATIVE INDUSTRIES AND LATIN AMERICA COORDINATOR
Nidia Marcela Ganados Galvis
mgranados@procolombia.coPhone: +57 (601) 560 0100
Ext. 22002 Bogotá
TOURISM AND NORTH AMERICA COORDINATOR
Claudia Marcela Perdomo Montes
cperdomo@procolombia.coPhone: +57 (601) 560 0100
Ext. 25002 Bogotá
LOGISTICS AND COMPETITIVENESS AND ASIA COORDINATOR
Adriana Elizabeth Ramirez Guarin
aeramirez@procolombia.coPhone: +57 (601) 560 0100
Ext.Bogotá
DESIGN DEPUTY DIRECTOR
Sonia Elizabeth Ruiz Beltran
sruiz@procolombia.coPhone: +57 (601) 560 0100
Ext. 21006 Bogotá
DIGITAL TRANSFORMATION AND ANALYTICS COORDINATOR
Lina Ochoa
lochoa@procolombia.coPhone: +57 (601) 560 0100
EUROPE HUB LEADER
Jose Ricardo Puyana Valdivieso
jpuyana@procolombia.coPhone: +44 (0) 2074913535
Ext. 75702 Bogotá
PACIFIC ALLIANCE LEADER
Jorge Hernan Gutierrez Ramirez
jgutierrez@procolombia.coPhone: +56 (2) 29511182
LATIN AMERICA HUB LEADER
Santiago Viera
sviera@procolombia.coPhone: +54 (11) 48728182
Ext. 60902
NORTH AMERICA HUB LEADER
Alvaro Concha Bartolini
aconcha@procolombia.coPhone: +1 (416) 3639225
Ext. 63602
ASIA HUB LEADER
Natalia Tobon Tobon
ntobon@procolombia.coPhone: +86 65323377
Ext. 321
Communication Management

Communication Manager
Luz Adriana Pico Maffiold
lpico@procolombia.coPhone: +57 (601) 560 0100
Press Officer
Santiago Moya
smoya@procolombia.coPhone: +57 (601) 560 0100
Ext. 32006
LATAM Communications and Other Markets Sub-Director
Andrea Peña
ppena@procolombia.coPhone: +57 (601) 560 0100
ext. 32014
USA, Canada and Caribbean Communication Director
Catalina Sánchez Montoya
csanchez@procolombia.coPhone: +57 (601) 560 0100
Ext. 66186
Communications Advisor in Europe
Marian Sagredo Nebreda
msagredo@procolombia.coPhone: +34 (91) 5776 708
Ext. 66008
Marketing Management

Marketing Management
Ana María Aguirre
aaguirre@procolombia.coPhone: +57 (601) 560 0100
Colombia Country Brand Director
Maria Juliana Lora Lora
jlora@procolombia.coPhone: +57 (601) 560 0100
Ext. 20002 Bogotá
Exports and Investment Marketing Coordinator
Claudia Marcela Paez
cpaez@procolombia.coPhone: +57 (601) 560 0100
Ext. 33002 Bogotá
Tourism Marketing Coordinator
Marcela Moreno
mmoreno@procolombia.coPhone: +57 (601) 560 0100
Ext. 31002 Bogotá
Events and MCR Marketing Coordinator
Romualdo Macias Bonilla
rmacias@procolombia.coPhone: +57 (601) 560 0100
Ext. 30004 Bogotá
Digital Marketing Coordinator
Harley Baron
hbaronoyos@procolombia.coPhone: +57 (601) 560 0100
Ext 34002 Bogotá
ATL Marketing Coordinator
Edwar Jaramillo Collazos
ejaramillo@procolombia.coPhone: +57 (601) 560 0100
Ext 34002 Bogotá