Mission and Vision

Mission

To contribute to the economic growth of the country through the promotion of exports of goods and services, international tourism, foreign investment in Colombia, supported on the strategy of competitiveness denominated Country Image, which intends to reduce the gap between the perception of the country abroad and the reality. To such end, there is a systematic sales process and a relation of work “together” with the clients, so as to allow generating, tracking and closing business opportunities on international markets.

Vision

In 2015, PROCOLOMBIA will remain in its position as the leading entity in Colombia; example of efficiency and achievement of results for public and private institutions in the country, and a model to promote Investment, Tourism and Exports for other countries abroad. To reach this goal, PROCOLOMBIA will be based on a proactive country international perception that invites residents abroad to visit and believe in Colombia.