Community-Based Tourism: Awake Travel's Bet

Community-based tourism seeks to generate equitable and sustainable development, in which communities in different regions of the country can improve their quality of life, take care of their territory and strengthen their cultural and intangible heritage.

Community-based tourism seeks to generate equitable and sustainable development, in which communities in different regions of the country can improve their quality of life, take care of their territory and strengthen their cultural and intangible heritage. A clear example is Awake Travel, a company that seeks to be more than a travel platform, it is a bridge that connects travelers with local communities and nature destinations, using tourism as a tool to protect biodiversity and offer the best travel experiences to find the best travel experiences in nature, with suppliers from local communities, who have chosen to use tourism as a source of responsible income.

So in Awake, 80% of the resources stay with local suppliers, making visible the conservation efforts of many community leaders who believe in the protection of ecosystems. This organization works in more than 60 destinations throughout Colombia and, thanks to the support of Procolombia, has a marketing plan in which it has worked with various promotional tools. Among the most important achievements is the growth process in different international markets.