Periódico Colombia Knows Best

NEWSPAPER • VOLUME 1 N°. 1 • JUNE 27, 2012

For more than 100 year, ?o?om??a ha ?een an ?m?ortant ?ontr???tor to the ?ah?on ?n??try aro?n? the ?or??. We ha?e a tron? h?tory o? man??a?t?r?n? te?t??e an?

a??are? ?or the ?ah?on ?ea?er. J?t ?at year ?e e??orte? to 1?? ?o?ntr?e.

?he finet nee??e?or?, h??h?y tra?ne?

?or?er an? ????e? mana?ement ha?e ????t ?o?om??a’ re??tat?on ?or ?ea?t???? attent?on to ?eta??, ?e??n an? ?ra?tmanh??.

?o?ay, o?r te?t??e an? a??are? ?n??try ha more than 1.000 ?om?an?e ?ro????n? e?eryth?n? ?rom ??tton an?

?eta??e? t?t?h?or? to ????y ?ontr??te?

ha?te ?o?t?re.

?ere yo? ???? ??n? ?hy ?o?om??a ? rea?y to ??????? yo?r e??e?tat?on an? nee? o?

yo?r ??tomer.

??E ?ES? ?EP? SE?RE?

Competitive advantages: the reasons why.

Colombia’s Week in New York.

P. 8P. 15

?N? ??? ??1???N? ??? ??1???

?istory?ditorial 1?? years o?

e?perien?e in the te?tiles ind?stry With more than 100 years of experience, Colombia’s Textile and Apparel industry is prepared to provide American buyers the best high-end sourcing products year the sector formally began, with the creation of the first companies that manufactured fabrics. These were responsible for the development of the industry until about half of the century, because between the 1950 and 1960 the first brands of finished products were made. ith the consolidation of these companies, the industry began to grow e?ponentially, and in the mid?

si?ties came automation. The industry then made a significant investment in infrastructure, technology and e?uipment that allowed it to not only be at the vanguard, but also covering increasing mar?et needs.

The decade of the ?0’s was definitive for the consolidation of the sector, than?s to government support that developed a set of policies to allow a long?term entry of the te?tile industry in the world economy. The ?olombian industry was ready and motivated to transform from a national industry to an international one? moving the local mar?et to compete internationally, ta?ing advantage of the different ?T?

agrements signed by the country.

?y that time, several international companies had set their sights on ?olombia, and the garments produced in our country.

?ince the last decade of the last century, ?olombia’s industry has focused on three pillars? search for competitivity, diversify mar?ets, and consolidate a world class The textile industry in ?olombia is one of the most representative and traditional.

?ating from the end of the nineteenth century, although many point out 190? as the industry. ith this conviction, ?olombia has become a ma?or player in the global supply chain, serving as a top source for international te?tile and apparel companies, li?e ?evi’s, ?ictoria’s ?ecret and ?didas among others.

Today, the country’s te?tile industry offers all ?inds of business opportunities due to the vertical integration of the business. ?n addition, since ?ay 15

, ?merican importers can benefit from the preferential import tariffs granted by the ?ree Trade ?greement, li?e the tariff 0 for items such as corporate uniforms, lingerie and beach wear, which is e?pected to stimulate the te?tile and apparel bilateral trade.

New York Wel?omes Colombia ?or a Week o? ??siness

?y ?aría Cla?dia ?a?o?t?re President Proe?port Colombia The United States has historically been the largest trading partner of ?olombia, a country that ?nows, first?hand, the ?uality and e?perience of our te?tile and apparel industry. This is significant for the development of this sector which will have a “new boost” than?s to the benefits offered by the ?ree Trade ?greement, that became effective this past 15

of ?ay.

This is an evolving industry, which is at the forefront of global trends, with technological development and the ability to have competitive lead times, fulfilling consumer demands, with a high level of design and differentiation.

The imports of clothing into the ?nited ?tates has increased over the past three years. This growth, coupled with the ?ree Trade ?greement, has created more opportunities for products made in our country. To identify them, ?roe?port ?olombia, the entity responsible for promoting e?ports, investment, and tourism for the country, has strengthened its presence? it has a ?ommercial ?ffice in ?iami and representations in ?tlanta, ?hicago, ?allas, ?uerto ?ico, ?os ?ngeles, Te?as, and ashington.

e are confident that the publication you hold in your hands will serve as an important guide to discover why “?olombia ?nows ?est”.

?orporate uniforms, household linens, swimwear, lingerie, control undergarments, and ?ewelry and accessories, are a few of the items that will have “?ero” tariff upon entry to the ?nited ?tates? given the recent ?T?.

?f?course, within the items you will find ?eans?widely ?nown for their design and ?uality, casual clothing, sportswear, activewear, underwear and hosiery which have great potential.

?ur companies have the ability to create and produce for the international industry. Than?s to its production and competitive prices, ?olombia has become a ma?or hub for ?atin ?merica in the last ten years.

?roe?port is an important ally for ?olombian companies that want to e?port and for importers that are loo?ing for ?uality and differentiated products and services. e have the information, tools, and professional staff that will help in your search, which today is made easier due to the current ?T?.

e invite you to ?olombia, we want you to e?plore the ?uality of our services and discover what ma?es us a strategic country for business.

Volume 1 N °. 1 June 27, 20 12

Minister of Trade, Industry, and Tourism

Sergio Díaz-Gr anados

www.mincomercio.go.co

?resident ?roe??ort ?olom?ia

Mar ía Claudia Lacout ure

Vice? ?resident of ???ortation ?romotion

Ricardo Vallejo

Vice? ?resident of Inestment ?romotion

Juan Car los González

Vice? ?resident of Tourism ?romotion

Enr ique St ellabat t i

Vice? ?resident of ?trategic ?lanning

Mar ía Cecilia bando

?ommercial Information ?irector

Claudia ?edo?a

Mar?ueting and ?ommunications ?irector

Diana ?er azo

?ommunications ?u?director

Ja?ier ?endez

??ow ?ase ?oordinator

?licia Mejia - ?-?oo?

??ow ?ase ?roducer

Juan ?er nando Rubio

??otogra??y

scar Garcés? Ca? ar a Lucida?

Est eban Escobar? ?roe??or t ??in?st oc??

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Dat aMedia Co? ? unicat ions Grou? ?nc?

?resident

?or a Cor rea

?irector

Jorge Les? es

?eneral ?ditor

Juan Da?id ?r anco

Journalists

Eduardo Enr ique ?áez? Ja?ier Villar r aga ?lejandr a Meléndez

Translation

?lejandr a Meléndez? Liliana Valencia

?esign

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With the ???? ?ompanies gain? and so does the ?o?ntry

?y ?ergio ?ía???ranados ?inister o? Commer?e? ?nd?stry and ?o?rism The Free Trade ?greement between the ?.?. and ?olombia is a “win?win” for both countries.

?residente ?arac? ?bama e?pressed this during his visit to ?artagena for the ?ummit of the ?mericas, when he referred to ?olombia as a strategic partner of great influence. There is no doubt that this new chapter, the most important in recent business history between the two countries will bring more trade, generate more ?obs, more growthand many opportunities for both nations.

The ?nited ?tates is ?nown as a buyer of e?cellent goods and ?olombi a provider of ?uality, competitive industries, a wide and diverse supply, with a strategic location, and ade?uate logistic connectivity? we have 1,5?? cargo flights a wee?, 1?

shipping lines and ?96 ships with wee?ly routes.

The te?tile, apparel, design, and fashion industry will benefit greatly from the ?T?. ?ue to its 100 years of e?perience, ?olombia’s te?tile and apparel sector is recogni?ed across the globe as an integrated industry for its ?uality, innovation and added value with the most productive wor?force in ?atin ?merica, according to ?rice?ater?ouse?oopers ?009 report.

e are the third largest producer of intimate apparel, we manufacture the world’s leading brand names in sportswear and ?eans, our production plants and wash processes include the highest ?uality e?uipment, and our garments are ?nown across the globe.

?t is one of the most important industry’s in our country? including ?50 te?tile and 10,000 apparel manufacturers, generating 1?0,000 direct ?obs, and over ?50,000 indirect ?obs, and represents 5? of the total e?ports in addition to ?1? of the manufacturing wor?force.

The ?T? replaced the temporary solution, as was the ?tpdea, becoming a “win?win” for both nations, allowing buyers and e?porters to negotiate long term, with stability and confidence. ?ow, there are more benefits at a lower cost, for companies that are ?nown for their fle?ibility and ability to adapt to the consumers demands.

?ew bridges e?pand to create great opportunities for our businessmen and our industry will shine with its unparalleled ?uality.

?N? ??? ??1???N? ??? ??1?5

Colombia has almost 450 textile and 10,000 apparel manufactures. Of these, most are small factories, as 50% have between 20 to 0 sewin?

machines.

??siness??siness ?ind what yo? need Colombia’s textile industry is located across the whole country.

?ach department have been particularly strong in the production of certain garments. Than?s to the variety of transportation carriers and the

Jeanswear wear:

?agdalena, ?tlántico, ?ntio?uia, ?orte de ?antander, ?antander, ?ogotá, ?undinamarca, ?alle del ?auca, ?isaralda, and ?aldas.

Brassieres:

?orte de ?antander, ?ogotá, ?undinamarca, ?ntio?uia, ?isaralda, ?uindío, and ?alle del ?auca.

Underpants:

?orte de ?antander, ?antander, ?ogotá, ?undinamarca, ?aldas, ?isaralda, ?uindío, and ?alle del ?auca.

Bathing suits:

?orte de ?antander, ?antander, ?ogotá, ?undinamarca, ?tlántico, ?olívar, ?isaralda, ?aldas, ?uindío, and ?alle del ?auca.

Girdles and panties:

?orte de ?antander, ?ogotá, ?undinamarca, ?tlántico, ?isaralda, and ?alle del ?auca.

uterwear ?or men and women:

?orte de ?antander, ?antander, ?ogotá, ?undinamarca, ?tlántico, ?ntio?uia, ?isaralda, ?aldas, and ?alle del ?auca.

Shoes:

?tlántico, ?olívar, ?orte de ?antander, ?antander, ?ogotá, ?undinamarca, ?isaralda, ?aldas, ?alle del ?auca, ?uila, ?an ?ndrés and ?rovidencia.

?eather goods:

?a ?ua?ira, ?orte de ?antander, ?antander, ?ogotá, ?undinamarca, ?tlántico, ?olívar, ?isaralda, ?aldas, ?alle del ?auca, Tolima, and ?uila.

?pparel:

?tlántico, ?olívar, ?orte de ?antander, ?antander, ?ogotá, ?undinamarca, ?isaralda, ?aldas, ?uindío, and ?alle del ?auca.

?he ?nd?stry in Colombia ?n 2011,

the textile industr? ?rew and the apparel industr? ?rew b?

?he sector represents over 12% of the industrial ??? and about 2% of the national ???.

The textile industry accounts for more than 5%

of total Colombian exports, becoming the most important sector of non-traditional products exported from Colombia.

Most industries are located in: Medellin, Bogota, Cali, Pereira, Manizales, Barranquilla, Bucaramanga, and Ibague.

production in Colombia had an avera?e annual ?rowth of 200?

and 2010,

?etween ?his industr? ?enerates about 1?0,000

direct ?obs and ?50,000

indirect ?obs.

Last year nearly

1,356 companies registered exports.

Ten of them contributed with more than 40%

of the apparel sales abroad.

I? e?PotS e?perience of the industry’s logistics chains, ?olombia offers e?celent shipping options.

The map below, shows the departments that manufacture the products that are more appealing to the ?.?. mar?et?

?N? ??? ??1???N? ??? ??1??

??siness

China

?light ?imes: ?hanghai ? ?ew ?or?? 1? hours. ?hanghai ? ?iami?

1? hours ?appro?.?.

Colombia

?light ?imes: ?ogota ? ?ew ?or?? 5.5 hours. ?ogota ? ?iami?

?.5 hours ?average?.

?erial servi?es: The fre?uency of air routes for e?ports from ?olombian airports is wee?ly, and concentrates the direct service from ?olombia to the airports of ?ohn ?. ?ennedy ?nternational ??ew ?or??, ?os ?ngeles ?nternational, ?eorge ?ush ?nternational ??ouston?, ?emphis ?nternational ?irport, ?artsfield??ac?son ?tlanta ?nternational ?irport and ?iami ?nternational ?irport, although some airlines may receive cargo in ?olombia and transport it to the ?nited ?tates with transfer service from ?anama ?ity and ?e?ico ?ity.

?aritime servi?es: ?rom the ?tlantic ?oast there are ? direct services bound for the ?.?. est ?oast with an average transit time of 10 days.

There are also 5 companies that provide connection routes in ports of ?anama, with transit times of up to 16 days. ?rom ?uenaventura there is 1 direct service, with a transit time of between 1? and 16 days, and ? shipping companies with change of ship in ?anama, with times of up to 1? days in transit.

Towards the ?ast ?oast, there are 9 services that operate from the ?tlantic ?oast, with average transit times of 10 days. ? companies provide routes in connection with a transit time up to 1? days.

?urthermore, from ?uenaventura there is 1 direct route service, with a transit time of 15 days, and ? shipping companies with change of ship in ?anama, with times of up to 19 days in transit.

?ime: ?T? ? ?T? the same time difference as in ?ew ?or? and ?iami, e?cept in the ?ummer, when the difference is one hour.

?erial servi?es: ?hina has ?? airports with customs services. ?owever, the international air traffic for cargo is concentrated mainly in the airports of ?ei?ing, ?hanghai, and ?ong ?ong.

?.?. maritime ?onne?tivity: The average time of travel e?ceeds ?0 days.

?ime: ?T? ??. ?n ?ummer ?ew ?or? and ?iami are 1? hours earlier than ?hina and the rest of the year the difference is 11 hours earlier.

??siness

Colombia’s ?nternational ??perien?e

?dvantages o? Colombia over its Competitors The textile sector is one o? the most dynamic of the ?olombian economy. The most important products in the last five years have been ?eans for men and boys, cotton trousers for women and girls, and bras. These three products represented ??.5? of the total e?ports in ?011.

?etween ?00? and ?011 ?ene?uela, ?e?ico and the ?nited ?tates have been placed as the top ? destinations of ?olombian apparel e?ports.

?n ?011, 61? of e?ports were sent to these three destinations.

?n addition, last year ?olombia sent goods to ?cuador ?16??, ?eru ????, ?taly ????, ?osta ?ica ????, ?anama ????, and ?hina ????, among other mar?ets.

Weave plane o? arti?i?ial or syntheti? ?ibers.

Clothing ?otton in plane woven.

Clothing o? arti?i?ial or syntheti? ?iber.

Cotton goods ?e??ept apparel?.

Wool apparel.

?5.5?

1?.??

1??

?.8?

?etween ???? and ??11? the most ?ommon prod??ts e?ported were ?eans ?or men and boys? bathroom and kit?hen linens? towels? ??shirts? and ?otton ?ndergarments. ?n total? sales o? Colombia to the ?.?.

in the se?tors o? te?tiles? apparel? ?ootwear? leather?

leather goods and ?ewelry e??eeded ? ??? million.

??ports to ?.?.

?N? ??? ??1?8?N? ??? ??1??

?e?a?se we o??er integrated sol?tions Colombia o??ers e?erything you need to ma?e a garment.

This is one of the many reasons ?olombia has an optimum wor?

environment. ? buyer who comes here can be assured that will find a high ?uality final product.

ith e?ports of 1.?0? million last year, ?olombia is now a competitive supplier of apparel and te?tiles in ?atin ?merica.

This than?s to its ?50 te?tile and 10.000 apparel manufactures.

?olombian companies offer a wide range of supply solutions, which can be customi?ed according to the re?uirements ?ur production platforms, as well as being highly competitive, are coordinated with global trends.

?nother factor to note is that our industries are up to date with the latest technological innovations.

?olombia offers integration.

There is no reason to loo? fabrics in ?sia or buttons in ?entral ?merica. ?ur industry has been organi?ed as a cluster, so here you are able to buy everything in one place.

?radition Colombia’s textile industry has over 100 years of e?perience in ma?ing fabrics for the fashion industry, both locally and internationally.

This industry turned the country into the best ?eep secret in the world, than?s to its competitive performance in the last ten years.

?ach year, ?olombia is venue to renowned events such as?

?olombiamoda ?olombiate?

?ashion ?ircle of ?ogota.

?latform ?.

?ali ??poshow.

?ashion ? ?ccessories ??po ?artagena ?ashion ?antander ?ashion ee?

?ashion for the world ?acific ?eather ?n the runways of these events, some of the most recogni?ed international designers have been in attendace such as ?scar de la ?enta, ?usto ?arcelona, ?arolina ?errera, ?eitmotiv and ?gatha ?ui? de la ?rada, among others.

?n addition, ?olombian designers have achieved international recognition. ?ilvia Tcherassi, ?steban ?orta?ar and ?aider ?c?ermann, among others, are a testament to the talent of the country.

?N? ??? ??1?1??N? ??? ??1?11

?e?a?se we o??er fle?ible prod??tion and ?ast delivery ?n Colombia? our clients are most important. ?o we do our best to serve in the best way the wishes and needs. hat the customer wants, in our country can do it.

?egardless of the si?e or the number of collections they may need, our producers have ad?usted their processes to remain competitive, efficient, effective and fle?ible for any orders they may receive. Therefore, in ?olombia we have the ability and technology to accommodate the needs of any client.

?ne way to ta?e advantage of this is thru the developement of value added products, which are usually, smaller batches, compared to the line products.

The ?olombian sourcing can ma?e batches of five hundred or a thousand units, to meet specific needs, without generating higher costs and with the same commitment and ?uality that highlight the production of our country.

?n this also plays a ?ey role, the labor, than?s to his e?perience, can be accommodated ?uic?ly to any change or ad?ustment that the client re?uire to do to the models.

?abri? design.

Cost?me design.

Prod??tion o?

the ?abri?.

?an??a?t?ring pro?ess or tailoring?

that may in?l?de la?ndry pro?esses?

embroidery? and other added val?es.

?dvertising?

la?n?h and marketing strategies.

?istrib?tion.

?rrival at the retail point.

?evelopment pattern and si?ing o?

samples.

With its e?tensive e?perien?e and knowledge o? the di??erent pro?esses?

Colombia’s te?tile ind?stry is able to host the whole b?siness ?hain o?

?ashion in one pla?e. ?his verti?al integration? ranging ?rom the p?rs?it o?

raw materials ?ntil the e?hibition o? the garments at the retail point? involves the ?ollowing pro?esses: ?e?a?se the verti?ally integrated ind?stry

?N? ??? ??1?1??N? ??? ??1?1?

?e?a?se o? the skilled work?or?e Gi?en that it is an industry with more than one hundred years of e?perience that generates about ?00,000 ?obs, direct and indirect, it is not surprising that it’s wor?force is outstanding.

The many years of the industry’s e?perience can be noted today by the recognition of the ?uality and e?perience of not only the product but also the management of its human resource and technical levels.

?ccording to the ?nternational ?nstitute for ?anagement ?evelopment, ?olombia is the second country in the world in terms of ?ualified labor force.

?urthermore, ?olombia’s industry has focused on more comple? products and processes, the employees are used to perform that ?ind of wor?.

There is an e?perience, a “?now ?ow” that differentiates us from other countries because we are able to perform comple?

processes that in many other places cannot be made.

?le?ible prod??tion.

?ailor?made designs.

??tstanding ??ality sewing.

Competitive delivery times.

What sets ?s apart?

?e?a?se o?

o?r so?ially responsible and e?o??riendly ind?stry The people are the strength of the te?tile sector. Therefore, the companies have decided to help the communities where they are located, in different ways, in order to achieve a balanced development between the company and its wor?ers.

?ne of the most common practices of social responsibility by companies in the te?tile sector, is providing employment to single mothers, so they can earn a salary in order to raise their children.

?ome companies go further and have set up nurseries for the children of these women, so that they do not have to worry about where to leave them.

?nother important commitment made by the industry is with the environment.

?n ?olombia we are aware that we only have one planet, so we do our best to ta?e care of it.

?any of our sourcing wor? with organic fabrics, in order to offer eco?

friendly products in their portfolio.

?ther e?ample of this commitment can be found on the ?eans?wear industry, ?nown for the high consumption of water in its various processes. ?ow, many of the washing processes are using o?ygen instead of water.

The idea is to involve technology in processes that could affect the environment.

?N? ??? ??1?1??N? ??? ??1?15

Colombia’s Week in New York

Since the FT? between

?olombia and the ?nited ?tates recently went into effect, ?olombia would li?e to show the opportunities they have available.

They have organi?ed a series of events in ?ew ?or? that will show why it is worth investing in ?olombia.

The event will be over a four day period between the ?6 and ?9 ?une, and will present events such as? a “showcase” of the te?tile sector, a business matchma?ing forum, promotional seminars, supermar?et activities and sampling, and an e?ploratory mission for ????s.

The showcase of the te?tile and apparel industry will start the many activities which will include a ?usiness ?atchma?ing ?orum where ?50 ?olombian e?porters and ?50 ?.?. buyers will attend an e?hibit of the supply opportunities for the ?.?.

investor.

?arallel to this, the first ?0 ?olombian ???s to enter the ?.?. mar?et through the ?T? will complete an e?ploratory mission, in which they will see? to enter the ?? mar?et, and perhaps start doing business.

Tourism is another important part of the event. ?uring the wee? we will hold tourism seminars to promote the most attractive tourist destinations in ?olombia to 100 ?.?. operators.

?inally, more than 150 supermar?ets such as ?ubli?, ?hoprite, ? ? ?, inn??i?ie, ?edano’s, ?iesta ?upermar?et, ?ogopa and ? ? ? in states including ?ew ?or?, ?lorida, Te?as, and ?eorgia, will be given samples of more than ?5 ?olombian brands and agro?

industrial products.

?t the New York event?

Colombia will present the b?siness oport?nities in the te?tiles ind?stry ?how?ase

Competitive lead times

Colombia’s geographical position is a huge advantage when establishing a business relationship. ?ts pro?imity to the ?.?., the variety and vast array of transportation carriers, and the many sourcing companies provide e?cellent shipping options in addition to competitive lead times.

?or e?ample, shipping from ?hangai to ?iami cost ??? 1??

per ton and delivery time is ?5 days, but from the ?tlantic coast of ?olombia to ?iami is only ?

days by sea and ??? ?6 per ton.

The e?perience, not only of the industry but of the country’s logistics chain, also allows a faster dispatch. ?ifferent companies have set up networ?s that operate with efficiency and speed in the production process, dispatch, and delivery of goods.

There is a variety of marine fre?uencies and a high number of routes that ma?e ?olombia a strategic partner in terms of dispatch.

?oing business with providers with these conditions allow for great optimi?ation of inventories.

?N? ??? ??1?1??N? ??? ??1?1?

?how?ase?how?ase ?hat is it: ?olombia ?nows ?est is a te?tile and apparel show that demonstrates ?olombia’s strong industry. ?uring the event, you will come to ?now the ?uality of the national te?tile and apparel chains, and traditions of over a hundred years in ?olombia.

ur ?resentation:?

chosen five ma?or product categories that reflect s?ills and values such as reliability, innovation, research and development, ?uality and sustainability, typical of ?olombia´s industry, to position ourselves as a global center for sourcing”, says ?arlos ?duardo ?otero ?oyos, ?resident of ?ne?moda.

Corporate Uni?orms: ith the ?T?, the tariff for entering the ?.?. mar?et is 0.

?ingerie: ?olombia is the third largest industry producer in the world, and as of ?ay 15

, it can benefit from duty?free.

Beach wear: This sector has many growth opportunities due to the ?uality of the material, design originality, and the same benefits as the tariffs on lingerie.

Sportswear and ?cti?e wear:

?ttractive clothing ? high in ?uality made with fabrics used in ?olombia at a competitive price.

?ccessories: ?unway shows will also feature the creativity and ?uality of the ?olombian leather goods, footwear, handcrafts, and ?ewelry industries.

?ho ?ill Be There: The ?irst ?ady, ?aria ?lemencia ?odrigue?

de ?antos, will be one of the hosts of the event organi?ed by ?roe?port. ?mong the partners are ?ne?moda, the ?ndustrial ?ssociation of ?olombian ?anufacturers of ?ootwear, ?eather and ?ccessories ??cicam?

and ?rtesanías de ?olombia ?handicrafts?.

Guests: ?olombia ?nows ?est will be attended by prominent individuals from the fashion industry, as well as media from the fashion industry including ?osmopolitan, ?lle, ?ssence, ?lamour and ?n?tyle. ?uyers and e?porters will also participate in the ?acro?sectoral business forum scheduled for ?une ??

and ?9

?here: The aldorf ?storia will host the ?olombia ?nows ?est event featuring the best of ?olombia’s te?tile sector.

?hen: ?une ??

, ?01?, as part of ?olombia’s ee? in ?ew ?or?.

?hy:?

that our te?tile and apparel industry is characteri?ed by versatility and fle?ibility in production, s?illed labor, timely response, and constant innovation, all fundamental characteristics for a strong position in the ?.?. mar?et,” ?aria ?laudia ?acouture, president of ?roe?port.

?N? ??? ??1?18?N? ??? ??1?1?

The first ?ultisectoral

?usiness ?atchma?ing ?orum between ?olombia and the ?nited ?tates after the implementation of the ?T? will be held in ?ew ?or? on ?une ??

and ?9. There will be more than ?00 ?olombian businessmen and ??? ?.?.

importers in attendance.

The ?atchma?ing ?orum’s purpose is to highlight the strengths of ?olombian products in the highly competitive mar?et, as well as to publici?e the benefits of the ?T?, including immediate access, ?ero tariffs on ?,??9 products, stability in business, and much more.

Clothing

?ew ?or? is one of the target mar?ets since it is the head?uarters of the ma?or ?.?. brands. There are several business opportunities? ?olombian entrepreneurs will benefit from the mar?et as suppliers of the “private label” and ?olombian companies with their own private label products will be able to supply to e?clusive ?ew ?or? bouti?ues.

?ervi?es This sector is important because ?ew ?or? is the second ?.?. center for animation and software development, innovation and entrepreneurship.

?any options will open to provide services to ?.?. companies who are see?ing to outsource.

?grob?siness The sta?e for ?olombia is in value?added foods and processed products.

The advantages are the variety and ?uality of products, the ability to produce all year round and a strategic geographical position. ?olombia offers fresh fruits and vegetables? processed fats and oils? sugar?

confectionery? dairy products? cocoa? coffee? snac?s? food preparations?

ba?ery products? and flour milling.

?an??a?t?ring ?n this sector the ?.?. mar?et demands ?uality and value. ?s part of our efforts to promote the advantages of ?olombia’s pro?imity, we offer competitive items in auto parts? cosmetics? containers and pac?aging? building materials? and metalwor?ing products.

Parti?ipating ?e?tors

?how?ase

Control wear

There is no doubt that the textiles and apparel industry in ?olombia is one of the best ?eep secrets in the world. The ?uality of its product, wor?force, and innovative designs, ma?es ?olombian garments e?clusive and uni?ue.

?ne of the most profitable businesses in this industry is ?hapewear , which includes items such as surgical girdles, maternity post?partum panties, reduction girdles, high compression and daily use bras. This is an emerging mar?et gaining strength.

?omfort, discretion and lighter control clothes, are the characteristics that women loo? for in each piece and those can be found ?nd?stry in ?olombia than?s to raw materials such as powerment, lycra, cotton, and silicone lace, used in the factories across the country.

The main e?ports of ?olombian girdles last year, ??nited ?tates included? reflects ?olombia e?porting ?1,??? girdles and ?

???.990 totals apparel e?ports where ?0? was destined the ?merican mar?et. ?fter ?hina, ?olombia is the second largest e?porter of lingerie in the world? the main production plants are located in ?ogotá, ?ntio?uia and ?alle del ?auca.

?hapewear e?ports ?rom Colombia the ?nited ?tates rea?hed ??? 5??8???8?

in ??11

Colombia’s ?hapewear ?on?e?tions rea?hes more than

1??

?o?ntries worldwide.

Colombian ?ompanies e?porting this kind o?

garments to the world? and 5?

to the ?nited ?tates.

Colombia ?ontin?es its ?on??est to ?a?ilitate trade between both ?o?ntries

?N? ??? ??1????N? ??? ??1??1

What have we made? What have we made?

?hanks to the ??ality o? their work? many Colombian so?r?ing ?ompanies have been ?hosen ?or years? by prestigio?s international brands to work ?nder the ?on?ept o?

“private label”. ?his list is ?onstantly growing as a sign o? the good work o? the Colombian ind?stry and the re?ognition obtained internationally.

?mong the ?ompanies that have prod??ed garments in Colombia are: ?ade in Colombia ?he ?o?ntry has be?ome a ben?hmark o? international ?ashion. ?vents s??h as Colombiamoda? ?ashion Cir?le o? ?ogota? Plat?orm ?? Cali ??poshow? and ?antander ?ashion Week? attra?t ind?stry designers and b?yers worldwide that are in sear?h o? ?reative designs and e??ellent Colombian te?tiles.

“? was ?0 years as the head of the company, and 99 percent of our foreign sales were to the ?.?. ?t’s a very demanding mar?et in terms of ?uality and compliance.

?t was a great e?perience, because we wor? for prestigious brands li?e ?ones ?ew ?or? and ?olo ?alph ?auren.”

?afael ?illegas, former president and founder of ?.?. ?icole.

“?.?. ?eans was established on 199?, and since then ?.?. sales have represented between ?5? and 100? of our clients. ?uring these past ?0 years, we have wor?ed in different occasions, with many important clients li?e ?evi ‘s, ?olo??alph ?auren, Tommy ?ilfiger, ????, ?ap, ?ld ?avy and ?uc?y ?rand, among others”.

?ndres ?erdugo ?ome?, ?eneral ?anager ?.?. ?eans ?nc.

?N? ??? ??1????N? ??? ??1???

?llies ?he “heart and brain”o?

Colombian ?ashion ??????? is a non?profit organi?ation with ?? years of history leading the promotion and development of the ?olombian te?tile and apparel industry.

?ecogni?ed in ?atin ?merica for its high ?uality wor? in the field of educational programs for the professional and business growth, ?ne?moda has also a widespread reputation as e?perienced trade show organi?ers. The organi?ation has hosted ?olombiate? of the ?mericas, internationally positioned tradeshow as the preferred platform to access the ?atin ?merican te?tile mar?et. ?t has also hosted ?olombiamoda, acclaimed as one of the most relevant commercial fashion tradeshows and its ?ashion ee?, which includes more than ?5 runways where international and national designers, young talent and brands display fashion and creativity.

?nnovation, sustainability, identity and competitiveness are ?ne?moda’s mayor concerns as well as deliver a transparent view and updated information concerning the sector. ?ne?moda?

?addar ?bservatory conducts ?uantitative consumer and mar?et research to assist brands and businesses in their strategic decisions. The ?ashion ?ab researches fashion and consumer trends that leads designers and brands in the accurate development of their portfolios.

?ore than 10 significant awards and a membership in important associations such as ?nternational ?pparel ?ederation -???-, prove the recognition and appreciation of a well??nown institute that wor?s for the fashion industry while enhancing the image of ?olombia as a country full of richness and ?uality design.

?ind o?t more abo?t ?ne?moda at www.ine?moda.org.?o ?llies ?ood ?tep ?orward ?ith the appro?al of the ?ree Trade ?greement ??T??

with the ?nited ?tates, the ?olombian ?ssociation of ?anufacturers of ?ootwear, ?eather and ?ccessories ????????, with the support of ?roe?port, ???????, and the ?ational ?pen ?niversity and ?istance ????, began promoting the platform for e?ports to this country, in order to broaden the participation of ?olombian products and ac?uire e?perience and e?pertise in niche mar?ets that have the more attractive ?ualities with variety and ?uality.

“ithout a doubt, ‘?olombia ?nows ?est’ is the flagship event of the spring?summer fashion season because in ?ew ?or? we will present sample footwear and accessory collections of ?olombia’s best designs and talents to the demanding ?.?.

mar?et”, says ?uis ?ustavo ?lóre?, ?resident of ??????.

?ccording to representatives of the association, the runway will be adorned with mi?tures of materials and te?tures to showcase ?olombian leather, te?tiles and complementary components, sure to be one of the main attractions.

?he shoes? in its vario?s mani?estations is one o?

the main players. ?thleti?? ?as?al? ?hildren’s? and ind?strial styles all harmoni?e with the apparel ind?stry and man??a?t?ring ?ompanies in Colombia.

?h?s it will ?reate bright ?olle?tions that will liven the senses and will s?rely appeal to all age gro?ps.

With the attra?tive ind?stry representations o?

o?r ind?stry? the ?olle?tions presented at “Colombia ?nows ?est”? will be ??ality e?amples o? some o?

o?r b?sinesses? s??h as ?en?s? ovi?al? ?aena ?ora?

?angerine? Paradise ?osato? Prisoto and ?a?in?i. ?hese will be a small sample o? over ????? Colombian ?a?tories that give strength and dynamism to o?r e?onomy.

?nd?strial ?ove

?N? ??? ??1????N? ??? ??1??5

?llies ??r ?ega?y ?rtesanías de Colombia? a company lin?ed to the ?inistry of ?ommerce, ?ndustry and Tourism, is ma?ing presence in “?olombia ?nows ?est”, in order to present abroad the products made by ?olombian artisans and create mar?eting channels to help promote the industry .

They are in attendance at this international fair with a large handmade sample that is part of the idiosyncrasy and cultural legacy of the ?olombian people. ?ncluding products from different regions of ?olombia as bac?pac?s and ?apoterras wayuu, ?arran?uilla ?arnival mas?s, beads accessories of ?utumayo, ?anco ?ensador Ti?una of the ?ma?on, ?acaw bas?ets, emerald nec?laces, bracelets in werregue, fans in “caña flecha”, all made with natural raw materials from the environment of each artisan community, and stained with plant minerals such as achiote, saffron and palm of ?hrist, among others.

?ehind these hand made items is the labor of communities of ?adona in ?ariño, ounaan community in ?hoco, ?an ?acinto, ?ntio?uia, indigenous groups of the ?ma?on and ?acaws of ?oyaca.

?rtesanias de ?olombia has wor?ed with them for many years, through training and consulting on design and product diversification. They are communities that have an undeniable richness in the preparation of their articles, and have passed their craft from generation to generation.

?ma?onian indigeno?s ?omm?nities also take part in the so?ial responsibility programs.

??perien?e ?N? ??? ??1?

“?anier ?lothes has had a ?0 year history of ma?ing tailored clothing in ?olombia. e have ta?en advantage of the various trade agreements for ?uite some time. ?s a result of the uncertainty of ?T???? and the continuing costing pressures we had to shift more production to ?sia. ith the recently passed ?T? we will be ta?ing a closer loo? at sourcing in ?olombia. e always had a great respect for the s?ill of the operators and management processes and believe there is a tremendous value in being able to source closer to our mar?et.

?olombia offers us the opportunity for e?cellent fabrics, ?uality manufacturing, short cycle times and ?uic? logistics. ? am an?ious to see what we can develop in ?olombia”.

Ste?e ?iblasi? ?ice ?resident ? Global Sourcing ?anier Clothes? part o? x?ord ?ndustries?

“The ?uality of the product from ?olombia has been consistently very good. ?rom e?perience, the primary competitive advantage for ?olombia is speed to mar?et. ?ost of the ?ey players are vertically integrated, which allows e?pedited development and production.

?’ve been doing business in ?olombia for the past ?0 years and have a very high regard for the apparel manufacturing business community.

The professionalism, can do attitude and follow through towards business opportunities, generates confidence and trust, which is critical to business relationships”.

?olando ?edrano? Senior ?ice ?resident ?ane Bryant?

“?ear for ?ports has wor?ed with the ?olombian ?ndustry for the past ? years due to their high product ?uality, enhanced processes, fle?ibility for minimum ?uantities re?uired, speedy turnaround to prepare ?uotes but most importantly the ?uic? delivery times of products that have helped in turn improve our own air shipping processes to meet consignment deadlines.

? highly recommend ?olombian products because of their e?ceptional ?uality, swift process delivery, fle?ibility not to mention the ideal strategic geographic location ma?ing ?olombia the essential partner when you wor? with products of high demand and rotation”.

?le?andra ?rboleda? ?erchandiser Gear ?or Sports

What ?.?. ?ompanies are saying abo?t Colombian te?tile ind?stry?

?N? ??? ??1????N? ??? ??1???

?o?rism?o?rism 1? reasons to visit Colombia 1. ? privileged geographi?al position ?ts strategic location in the heart of the ?merican continent ma?es ?olombia a ?aradise. ?t is always blessed with tropical weather, where there are no seasons, but you will find incredible contrasts and biodiversity that will ta?e your breath away.

?. ?n?hanted pla?es? ?as?inating lo?ations and prospero?s b?siness ?rom lu?urious hotels, moving through modern lodging facilities, typical haciendas in the middle of coffee plantations, tourist hostels located close to the ocean, to e??uisite bouti?ue hotels with the enchantment of the 16

century, ?olombia offers a wide variety of convention centers, fairgrounds and meeting rooms that guarantee the success of any event.

5. Nat?re? s?stainability and biodiversity

?olombia is one of the richest countries in biological diversity, ran?ing number one in the number of birdlife species with 1.?65 of them. ?t protects its legacy responsibly as it has the privilege of hosting between ?5 and 55 thousand species of flora, 56 million hectares of natural forests and ??

million hectares of savannah, deserts, wetlands and perpetual snow pea?s.

?. C?lt?ral diversity

?as?s, hats, ma?e up, music, dance, characters and happiness, among many other elements, are part of traditional ?olombian festivities. The various cultural e?pressions, which include the ?arran?uilla ?arnival, the ?edellin ?lower ?air and the ?lac?s and hites ?arnival in ?asto, are ?nown and recogni?ed for their symbolic and genuine richness.

?. ??r bea?hes ?olombia has coastlines on the ?acific and ?tlantic oceans, which gives the country a wide and varied selection of beaches, well ?nown worldwide. ?or e?ample, the beaches of ?anta ?arta, in the ?olombian ?aribbean, were selected by readers of the website ?marterTravel as one of 10 recommended destinations to visit in the summer of ?011. ?anta ?arta and ?an ?ndres beaches were also highlighted by the portal Trip ?dvisor in the top 10 of ?outh ?merica.

8. ? prod??t o? tradition: the Co??ee The ?offee Triangle is the heart of the famous ?olombian ?offee, a region encompassed by the provincial departments of ?uindio, ?isaralda and ?aldas. ?ts tourism is based on the tradition and preservation of its landscapes and coffee customs.

?. ??perien?e and a?knowledgement in world??lass events ith over thirty years of e?perience hosting large events, it is no wonder why important associations and companies have chosen ?olombia as the location for their business meetings. The ?i?th ?ummit of the ?mericas and the ??? ?nnual ?lobal ?evelopment ?etwor? ?onference are ?ust a few e?amples of this.

?. ??ality servi?e and attention ?olombians’ ?indness, warmth and passion for life are ?ualities found by tourists anywhere within the national territory. ?olombian people are creative, positive, resourceful, happy and have an endless wor?ing capacity. They will show you how to be friends from the first moment on.

?. Colombian ?astronomy

?olombian cuisine is as varied as its regions.

?nriched by its interracial mi? composed of ?ndigenous, ?panish, ?frican and ?rab ethnic and cultural contributions. ithout a doubt, traveling around the country is an e?perience your five senses will truly en?oy.

1?. ??r ?ity ports ?artagena de ?ndias, ?an ?ndres and ?anta ?arta are the cities in the ?olombian ?aribbean where ships from the most important international cruise lines arrive and let their passengers go ashore to see the beauty of these coastal cities, taste the best local cuisine, visit historical sites and go shopping.

Cartagena?

Co??ee Triangle ?ma?on ?ungle?

?N? ??? ??1??8?N? ??? ??1???

1. ??aranteed? sa?e? and profitable investment  The top three global ris? rating firms guarantee that ?olombia is a safe place to invest, providing the country with investment grade.

 ?ccording to ?? ?organ, ?olombia is and will be the second most appealing country for investment in ?atin ?merica during the ne?t three years.

 ?n a comparison of 1?? countries, the orld ?an? described us as the fifth country in the world, and the first in ?atin ?merica, to protect investors. ?lso, the ?nternational ?nstitute for ?anagement ?evelopment ????? classified ?olombia as the second place in ?atin ?merica in terms of personal safety and ade?uate private property protection.

?. ?trong p?bli? ?ommitments in o??ering investment in?entives and stability  The country is one of the most competitive investment areas in ?atin ?merica, offering incentives such as? 15? income ta?, no customs contributions ???T, tariffs?, application of benefits in international commercial agreements, and the possibility to participate in the local mar?etplace.

 The government is committed to the development of incentives for research and development? incentives on salaries and for training, and a ta? deduction of up to 1?5? for companies investing in ???

pro?ects. ?rofit from innovative pro?ects does not generate ta? and e?uipment imported for the e?ecution of this activity is free of ??T.

?. ???ellent and s?stainable finan?ial per?orman?e  The average ??? growth in ?olombia has been significantly greater than the world average in the last decade. ?n ?011, the ?olombian ??? had a 5.9? growth compared to the previous year.

 ?n ?009, while the global ??? dropped, the ?olombian economy continued to grow and in ?010 it e?ceeded the growth e?pectations of the world economy.

 ?ccording to the ?conomist ?ntelligence ?nit, ?olombia is currently positioned as the ??

economy in the world.

??onomy??onomy 1? reasons to invest in Colombia ?. ??ports plat?orm with pre?erential a??ess to 1.5 billion ?ons?mers  ?olombia has signed 10 free trade agreements with ?? countries.

 ?s o? ?ay ??? ????? the ?ree trade agreement with the U?S?

became e??ecti?e? granting Colombian products pre?erential and permanent access to the largest mar?etplace in the world?

 ?n terms of globali?ation, ?rnest and ?oung’s ?010 ?lobali?ation ?nde? places ?olombia as the third country in ?atin ?merica, above world economies such as ?apan, ?ra?il, ?ussia and ?ndonesia.

5. ?trategi? b?siness lo?ation  ?olombia is located in the center of 5 time ?ones.

 Traveling by plane, ?olombia is ? hours away from ?iami, 5 and a half from ?ew ?or?, less than 5 from ?e?ico ?ity, 5 from ?antiago, and 6 from ?uenos ?ires.

?. Ne?essary h?man reso?r?es ?or optimal b?siness per?orman?e

 ?ccording to the ???, ?olombia is the second country in terms of ?ualified labor, with the most effective wor? relations, and regulations, which do not represent a ma?or obstacle for business activities in the region.

 ?ccording to a ?009 ?riceater?ouse?oopers report, ?olombia has the most productive labor force in ?outh ?merica.

?. ?n?rastr??t?re and ?onne?tivity to s?it world??lass operations  The energy infrastructure in ?olombia is ran?ed as top in the region, and offers the best energy prospects for the future, according to ???’s orld ?ompetitiveness ?earboo?.

 e have 5 undersea cables generating a bandwidth above 550 ?bps.

 ?olombia is an energy e?porter, guaranteeing sufficient domestic energy for large?scale operations.

 5 international maritime ports with direct access to the ?tlantic and ? to the ?acific ?cean, as well as 11 airports with international fre?uencies.

8. ??ltiple pillars ?or development with di??erential investment opport?nities  ?ompared to other ?atin ?merican countries, ?olombia has 10 cities?metropolitan areas with a population of over 500,000 inhabitants.

 ?iven its diversity ?climate, wildlife, development, geography, etc?, every region in the country offers opportunities for the development of different industrial sectors.

?. ?reat biologi?al diversity and variety o? thermal floors  ?olombia has the greatest diversity of species per s?uare meter ?plants, mammals and birds?, and is the second most biodiverse country in the world, according to ?arth Trends.

 e have more than 50,000 ?nown plant species, ma?ing it the second country in the world with the largest diversity of flower species and one of the 1? most mega?biodiverse nations in the world.

 ?eing a tropical country, ?olombia has a wide variety of thermal floors with above sea level heights, allowing for a diversity of ecosystems.

1?. ?ood ??ality o? li?e and open and fle?ible ??lt?re  Three ?olombian universities are ran?ed in the ?atin ?merican Top ?0. ?6 schools are affiliated to the ??T ?easoning Test and 19 are members of the ?nternational ?accalaureate ?rgani?ation  ?u?ury shopping options are available, as well as more than ?5 1??

hole courses for year?round golf?playing.

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Photography

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?lowers ?or the ?how?ase at the ?rand ?allroom o? the Waldor? ?storia ?nstit?tional ?roexport Colombia is the ?overnment entity responsible for promoting the country’s e?ports of non?traditional goods, foreign direct investment, and international tourism. ?t creates business opportunities internationally by identifying and lin?ing ?olombia’s offer with companies and businessmen abroad through ?ey mar?eting strategies, events, forums, conferences, and meetings.

?roe?port provides business opportunities, precise information on re?uirements, strategies for e?panding services and goods at an international level, participation in business fairs and assistance by e?perts for investors, e?porters, and professionals that wish to achieve their goals.

?t also organi?es and supports various promotional activities such as business conferences, missions of e?porters, buyers, and fairs.

?n addition, ?roe?port offers speciali?ed services to foreign entrepreneurs interested in ac?uiring ?olombian goods and services or invest in the country.

?t also promotes partnerships with national and international both private and?or public organi?ations, that e?pand the availability of resources to support various business initiatives.

?roe?port has a networ? of eight offices in ?olombia and ?6 abroad, through which it provides support, value?added information, and e?plores business opportunities for ?olombian business and for international companies interested in doing business with ?olombia.

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