In the meetings industry…
•613 Venues •20 Convention centers (12 new or remodeled) •413 hotels for meetings •96 non traditional venues •45 Incentive experiences •37 golf courses + USD 200 millions investment in convention centers 2010-2018
180 Newhotels(2010- 2016)
+ 85 billionUSD in investment (2010-2016) +Than 255,000beds (2014) (2016)(2015)
USD 9,998
millions investment in commerce, restaurants and hotels sector 2010-2017
More than1,000 weekly international non-stop flights connect Colombia with the world
WITH THEWORLD:
CONNECTIVITY WITH 26 COUNTRIES
24INTERNATIONAL AIRLINES
·LOS ANGELES 7,5h ·MIAMI 3,5h ·NEW YORK 5,5h ·WASHINGTON5,0h ·FRANKFURT 12,0h ·AMSTERDAM 12,0h ·ISTANBUL 13,0h ·PARIS 11,0h ·MEXICO CITY 6,0h ·SANTIAGO DE CHILE 6,0h ·BUENOS AIRES 6,0h ·SAO PAULO 6,0h
TRAINING PROGRAMS
PARTICIPATION IN INTERNATIONAL EVENTS
ARCHITECTURE,CULTURE AND EXQUISITE DINING
8’081.000
715 PER WEEK
81
7
BOGOTÁ
POPULATION
INT. FREQUENCIES HOTELS FOR MEETINGS
CONVENTION CENTER FACILITIES
Bogotá, Cortesía Mario Carvajal
500 YEARS OF HISTORY
54 PER WEEK
POPULATION
INT. FREQUENCIES HOTELS FOR MEETINGS
CONVENTION CENTER FACILITIES
1’024.882
61
CARTAGENA
2
Cartagena de Indias, Cortesía Charly Boillot
POPULATION
INT. FREQUENCIES HOTELS FOR MEETINGS
CONVENTION CENTER FACILITIES
35
1
2’508.452
MEDELLÍN
122 PER WEEK
THE CITTY OF URBAN TRANSFORMATION
THE ULTIMATE COLOMBIAN EXPERIENCE
19 PER WEEK
POPULATION
INT. FREQUENCIES HOTELS FOR MEETINGS
CONVENTION CENTER FACILITIES
2’525.424
82
5
COFFEE CULTURAL LANDSCAPE
Recinto del Pensamiento, Paisaje Cultural Cafetero, Cortesía Sebastian Sanin
CAPITAL OF SALSA
73 PER WEEK
POPULATION
INT. FREQUENCIES HOTELS FOR MEETINGS
CONVENTION CENTER FACILITIES
12
2’394.925
1
CALI
THE MOST COMPETITIVE CITY IN LATIN AMERICA
POPULATION
INT. FREQUENCIES HOTELS FOR MEETINGS CONVENTION CENTER FACILITIES
10
1’141.694 (2016)
3
BUCARAMANGA
4 PER WEEK
HOME TO FOLK AND CULTURE
POPULATION
INT. FREQUENCIES HOTELS FOR MEETINGS CONVENTION CENTER FACILITIES
39
1’218.000
28 PER WEEK
1
BARRANQUILLA
POPULATION
HOTELS FOR MEETINGS CONVENTION CENTER FACILITIES
THE CITY WHERE THE SIERRA MEETS THE SEA
41
454.860
4
SANTA MARTA
THE TRAVELER/PARTICIPANTTHE COMMUNITY
THE MEETING PLANNER THE ENVIRONMENT
EXPERIENCE
Cartagena
No approach or attempt has ever been made by a national Government to implement the broad recommendations of the UNWTO ‘Global Meetings Initiative’ –namely: creating a formal and official extension of a country’s Tourism Satellite Account to report on meetings activity.
Until today…
-STA Consultores
TOURISM SATELLITE ACCOUNT
PROCOLOMBIA has commissioned a plan, to build the first ever Meetings Extension of the Tourism Satellite Account (TSA).
MUSIC IS PART OF COLOMBIA
•More tan 1.025 rythmswhichmakeColombia thecountry ofa thousandrythms
•The marimba music and thetraditionalchantsfromtheColombia South Pacific, thetraditional Vallenato music oftheColombian Caribbean and theColombian llano work songs are partofthe listofUNESCO’sIntangible Cultural
•“Each región in Colombia creates original rythms” –Colombia reports •“Colombia has hundredsoffestivals and carnivalsofinternational and national recognition” –El Espectador •Bogotá and Medellín are partoftheUNESCO creativecitiesnetworkformusic.
•Onthe Latin Billboard awards 2017 more tan half the nominees were Colombian. 23 nominees total. –El Colombiano •Colombian musicians such as Shakira, Carlos Vives, Fonseca, Maluma and Juanes are reknown artists and youtube sensations •“Colombia isthemostimportantcountry in music today.” –Alejandro Jimenez, Manager, Sony Music AndeanRegion.
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MUSIC IS THE MOST CONSUMED CONTENT ON THE PLANET
2
3
MUSIC IS A POWERFUL VEHICLE TO PROMOTE TOURISM
Music reflects Colombia‘s diversity and abundance, the emotions and the way its people feel, which we have summed up in ONE word:
SABROSURA
Una Eterna Primavera Views5.834.376 Countries: Brazil, Mexico, Argentina, Spain, USA, among others.
Amazonas Views456.398 Countries: Argentina, USA, Spain, Brazil, Mexico, among others.
Fly Away Views1.828.656 Countries: Mexico, USA, Spain, Brazil, Argentina, among others.
Sabrosura Views7.981.728 Countries: Mexico, Brazil, Spain, Argentina y EEUU, among others.
Inmensa Llanura Views3.817.457 Countries: Brazil, Mexico, Spain, Argentina, USA, among others.
Music videos More than65 Millionvideo playbacks in different platforms Figures fromapril30 2018 Bogotá.
Simples Corazones Views: 25.297.330
