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Colombia’s Thriving Growth in the Swimwear Industry

Colombian swimwear companies are currently riding a wave of success, according to government data. Learn more about an industry that continues to expand its horizons and to exceed its buyers’ expectations.

Colombia&rsquo s swimwear industry has enjoyed several consecutive years of growth and continues to position itself in the global market. Colombian sourcing and brands are now known worldwide for their excellent quality, attention to detail, and stylish trends.

Statistics provided by the Colombian Ministry of Commerce, based on data from the national statistics agency (DANE), indicate that exports from the submersible side of Colombia&rsquo s growing textile industry have tripled between 2011 and 2013, going from US$2.7 million in 2011, to a remarkable US$8.6 million in 2013. About half of those exports are currently going to the U.S.

The exclusive designs, innovative materials, and tailored-made production of Colombian brands have made the Colombian swimwear and lingerie sector stand out in the vast international market. In every swimwear category Colombian brands offer a variety of styles, textures, and prints using innovative fabrics providing comfort and a suitable fit to different body types. These high-end, quality garments can already be found in large department stores in North America, such as Nordstrom and Macy&rsquo s, as well as specialty stores like Anthropology. Smaller designer boutiques also carry the latest collections of Colombian swimwear brands with unique pieces.

American businesses buying from Colombia can enjoy 0% tariffs on a great number of textiles and apparel products from Colombia, particularly in swimwear, as a result of the bilateral Free Trade Agreement that has been in effect for two years now. Since the signing of this agreement, Colombia&rsquo s swimwear exports to the U.S. have grown by 58% for a total of $ 4.1 million in 2013 alone.

Around the world, Colombian swimwear brands have participated in major international runway shows and tradeshows. Some of these include: SwimShow (USA &ndash Miami), Curve (USA &ndash New York and Las Vegas), Mode City (France &ndash Paris), ModeLingerie (China &ndash Shanghai), Swim Collective (USA - California), CPM &ndash Collection Premiere Moscow (Russia), Project (USA &ndash Las Vegas), Surf Expo (USA &ndash Orlando), and Dominicanamoda (Dominican Republic).

Sports Illustrated, Vogue, Elle, and other major magazines have featured Colombian brands in multiple editions showcasing the high quality and unique designs of Colombia&rsquo s offer in the industry.

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