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PROCOLOMBIA president Maria Claudia Lacouture highlighted Efecto Studios as an example of how Colombian companies creatively take advantage of international opportunities and respond to buyers needs.
The game Grabbity, developed by the company Efecto Studios from Bogota, won the audience award at the Mobile Premier Awards, which took place at the Mobile World Congress in Barcelona. This is the first time that a Colombian company has won this award.
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| Representatives of Efecto Studios receiving the award in Barcelona. Photo: Mobile Monday Bogota (www.momobogota.com). |
31-year old entrepreneur, Eivar Rojas, has been developing applications for 11 years together with his team of designers. They have worked on all types of platforms and video games for consoles like the PlayStation and Xbox. The game, which has been downloaded more than 500,000 times from the Apple Store, was given the award by the technology industry audience at the 2013 congress in Spain.
"This award shows that we have an entertaining application that is well made and recognized. This motivates us even more to develop new versions where users compete with each other for virtual prizes," affirmed the businessman.
La compañía hace parte del grupo de 18 empresas colombianas que viajó a The company is part of a group of 18 Colombian companies that traveled to Spain with the support of PROCOLOMBIA and the Ministry of ICT to participate in the event from Monday, February 25 to Thursday 28.
"This is an example of how Colombian companies are making their way into international markets. They are differentiating themselves from the competition through creativity, rapid response to buyers needs and the quality of their offer," said PROCOLOMBIA president Maria Claudia Lacouture.
The winning application was among the finalists for the world's top 20 in the recent Colombia 3.0 conference, held in Bogota. Efecto Studios began operations two years ago with a project for PlayStation. "Last year we started a console game for PlayStation 3 and Xbox 360 with a Mexican publisher. Our target market is now the United States, but we are also looking at business options in Europe," Rojas indicated.
The Mobile World Congress in Barcelona is the central event for the global mobile applications industry, gathering around 60,000 industry workers each year and 1,500 exhibitors from 200 countries.
“Support from PROCOLOMBIA and the Ministry of Information and Communications Technologies has enabled us to go to fairs and obtain new business. Our attendance at this Congress is part of this. We are participating for the first time and have received this recognition which opens a world of opportunities for us," said Rojas.
The application's innovation and simple interface that lets anyone pick it up and play makes it one of the best in the world.
