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FASHION CONSULTANCY
HELPING FASHION BRANDS
TO EXPORT
PROCOLOMBIA
Latest Fashion Trends and Export Promotion
Practices in the Fashion Sector (4 infogantondell.com aan www.antondell com Y @Anton_Dell db Anton Dell Consultancy
WELCOME + EXPORT — how to be successful?
* RESEARCHING global markets * Getting your collection right for the market + Distributor — Agent model: pros & cons * Finding and identifying best partners * Payments and commission/ discount rates + Debt risk assessment * Brexit «Selling online » Our Consultancy — the work we do + FAQs «Case Study
INTRODUCTION
ANTON DELL
Founder, CEO
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Be www.antondell.com
Y aanton dell a Anton Dell Consultancy
BUILDING A BRAND ox What is "Brand Building"?
> AS e Why do brands fail Ba Sales volume vs. Brand recognition > Js EE
EXPORT
Ya Next Step - Export 297
Market specific commercial product
THE IMPORTANCE OF CLEAR IMAGE
THE IMPORTANCE OF CLEAR IMAGE -e
THE CLOX STORY
WHATS YOUR STORY
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PRBIENCIO
PES ÚNAN
SPRING SUMMER ‘16
Filter; Show All | All About Export - Agents & Brands | Fashion Markets | What's On
PREMIERE CLASSE TUILERIES AND CAPSULE
CONTINUE TO FEEL THE STRUGGLE
Author: Anton Dell 30 March 2016 Paris is a city still reeling from the effects of last year's terrorist attacks and this could very much be felt at its recent trade shows, Premiere Classe Tulleries is a showcase for high-end accessories brands which aims to preview the next's season’s
ONLINE SELLING VS. BRICKS AND MORTAR 2016
18% ONLINE
2024
26% ONLINE
Why do some companies do well...
... and some struggle
MARKETS DIFFER
«O» The importance of research ‘-ESEARCH
Iden tifying suitable
Getting you" collection right
BLACK
IS
MY
HAPPY
COLOUR
DISTRIBUTOR AND AGENT
NETWORK
Agent/ Rep/
Distributor Showroom 30% discount on whol — Company spreads th me risk, remai control ane Distributor controls your dis mney ep is not respon > sible for fina Follow distribut ter $ Payment Payment terms ap each d with with an agent
HOW TO MAKE SURE YOU GET PAYED
THE THIRD WAY
OUTSOURCING FINANCIAL LOGISTICS
IMPORTANT EXPORT
CONSIDERATIONS
BUILDING RELATIONSHIPS + What do agents expect from you and you should expect from an agent?
INTERNATIONAL REPRESENTATION - FAIRS
MODE CITY PARIS
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PREMIUM mps OUP EME SHOW & ORDER (capsule) \WIIO'S \=>T PARIS NZ, MODA 00000 — PANORAMA ae BERLIN beachwear fabric collections
FREIGHT € FINANCIAL
INFORMATION red Y sure we cam an A rrZ
BREXIT
What difference will it make?
HOW TO FIND AGENTS OR DISTRIBUTORS?
<> We've been helping brands for 22 years © Worldwide reach — network of 40,000
THE WORK WE DO + Research & Marketing + Promoting your brand to agents Social networks WBA Liria Enga Untied Ergscer, Decmert, Saracen, Panza, Condo a legen a | aan = DN A 2 Be DOE reos E TN | | 0] Ira rio Lt ri Sera are 25-8 Horn Grove. Lona” Ne TAA e A!
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TO SUM UP...
* Differentiate your product + Research — do your homework * Invest — grow your brand » Manage & Follow agent relationships * Financial aspects 7%
0D FRENCH
CONNECTION GERRY WEBER
MISS SIXTY.
FASHION CONSULTANCY
Thank You and Gracias Questions?
Comments?
XQ info@antondell.com ch www.antondellcom yf @Anton_Dell Anton Dell Consultancy
