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The joint efforts by ProChile and PROCOLOMBIA to conquer the Asian market earned the two entities second place for Best Export Initiative as part of the 2011 Best Entrepreneur and and Awards, granted by the journal Diario Financiero from the southern country.
The publication noted that " Chile and Colombia are a joint power presence in Asia" and highlighted the opening of joint offices " in strategic markets and will seek synergies to enhance presence in Asia Pacific to open new markets."
Diario Financiero, one of the most important in Chile, said that with this partnership " the two countries share strategic experiences and help each other to promote their respective products."
For a few months now, ProChile and PROCOLOMBIA share an office in Istanbul (Turkey) and in Asia, developing the design of joint promotional activities for 2012, to promote exports, investment and tourism.
This partnership is key to the ongoing work done by PROCOLOMBIA, seeking business opportunities for entrepreneurs in more and new international markets.
On December 5, in Mexico and with the presence of the Presidents of Mexico, Chile, Peru and Colombia, promotion agencies from the countries signed a cooperation agreement to further open trade doors mainly in the Asian market.
In regard to export promotion, teamwork will enable joint participation in international fairs, the preparation of sectoral export plans, development of trade missions, sectoral projects and market analyses.
Work around tourism will enable the execution of market research, identification of wholesalers and joint participation in trade fairs. As far as investment is concerned, trends and contacts with major investors will be determined.
