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The national Nature Tourism awareness workshop tour will continue on Wednesday, May 11th at Irotama Hotel in Santa Marta, to show the attendees the latest trends in the segment in Colombia and the most relevant criteria for its development both nationally and internationally.
PROCOLOMBIA, hand in hand with the Ministry of Trade, Industry and Tourism, and the Vice Ministry of Tourism, will organize the event, seeking to guide the private sector towards Nature Tourism as a source of opportunities, providing further clarity on issues of conceptual alignment, showing outstanding cases and aligning the sector in terms of product promotion through the Zeiky export training methodology.
Almost 80 tourism sector entrepreneurs, both public and private, are expected in Santa Marta for the workshop, visiting from Magdalena and Atlantico.
The speaker, Mr. Javier Gomez, President of the Colombian Ecoparks, Ecotourism and Adventure Tourism Federation, will illustrate the mechanisms to achieve sustainable and competitive international Nature Tourism.
Colombia is the country with open doors with the highest biodiversity in the world per square kilometer, the first in number of birds and amphibians, second in plants, third in reptiles and fifth in mammals. All of these possibilities are included in the Nature Tourism proposal which contains products like national natural parks, bird and whale watching, rural tourism and ecotourism.
Santa Marta&rsquo s Nature Tourism offering includes bird watching and the Tayrona Park. According to the Ministry of Trade, Industry and Tourism, a total of 18,128 international tourists in 2010 said they viewed the capital of Magdalena as their main destination in Colombia, an increase of 6,1 percent in comparison with 2009.
The awareness workshop already took place in Bogota, with the presence of 196 entrepreneurs from the sector, visiting from the capital city and the province of Cundinamarca. Next week it will take place in Medellin (May 17th) and later in Armenia (May 24th), Manizales (May 25th), Neiva (May 27th), Cartagena (May 31st), San André s (June 3rd), San Gil (June 8th), Cali (June 10th) and Leticia (June 14th)
To consult the entire Nature Tourism offer in the country, visit the tourism web page at www.colombia.travel.
