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This Wednesday, May 4th, at 10:30 am, the III Business Rounds at the International Book Fair, arranged by PROCOLOMBIA, the Book Chamber of Commerce and Corferias, will be underway.
The President of PROCOLOMBIA, Maria Claudia Lacouture the Chief Executive Officer of the Colombian Book Chamber, Enrique Gonzalez, and the President of Corferias, Andres Lopez Valderrama, will open the most important business meeting in the Colombian publishing sector.
A total of 132 international buyers from 18 different countries will participate during the Business Rounds, while the meet with 129 Colombian exporters.
A report by the Ministry of Trade, Industry and Tourism, based on official DANE figures, has revealed that book exports in Colombia added up to a total of US$ 99 million in 2010.
The Business Rounds will be held on the second floor of Pavilion 6 at Corferias. International entrepreneur visitors will include booksellers, publishers, distributors and businessmen from Ecuador, Mexico, Costa Rica, El Salvador, Guatemala, Panama, Peru, Dominican Republic, Argentina, United States, Nicaragua, Chile, Honduras, Venezuela, Bolivia, Puerto Rico, Uruguay and Paraguay.
They will also have the chance to visit the Fairgrounds with over 400 Colombian exhibitors, to see all the innovations and the broad diversity of business opportunities in the sector.
The Book Fair, one of the three most important editorial events in Latin America, will also be a venue for training and exchange of academic, technical and technological innovations in the editorial sector and the whole world.
The publishing sector has growth potential
Both the Fair and the Business Rounds are not only intended to promote reading, but also to strengthen the editorial market in the country.
According to the information by the Ministry of Trade, Industry and Tourism, books, brochures and similar printed materials were the most exported products in 2010, followed by dictionaries and encyclopedias.
During the same year, the United States ranked itself as Colombia&rsquo s largest trade partner in this sector, representing 22% of exports in the sector. It was followed by Mexico, Ecuador and Venezuela, with participations of 15, 11 and 10 percent respectively.
