Colombian Tourism at Your Fingertips

PROCOLOMBIA president María Claudia Lacouture unveiled its new tourism application for smart phones.

This program will allow foreign visitors to see what Colombia has to offer and to take advantage of the unique experiences that can be enjoyed in the country.

The free application is available from the App Store and in beta version on Google Play for Android, and has detailed information on 17 Colombian tourism destinations in Spanish and English.

Lacouture, who led the app creation process, indicated that it provides information about 26 tourism products (outdoors, adventure, wellbeing, culture, sun and sand) and sub-products (bird watching, spas, conferences, shopping, etc) that can be enjoyed in several regions of Colombia, and are promoted in around thirty countries around the world.

With this mobile tourism guide, we want to bring Colombia closer to modern tourists who are increasingly resorting to new technology when planning their trips and sharing their experiences, and therefore are responsible for the growth in global tourism demand," said the PROCOLOMBIA president.

A study by Trip Advisorshows that 60% of smart phone users have downloaded a travel application at some point. Of this group, 45% use applications to plan their next international trip.

The application, which will be constantly updated, provides access to a directory of around 2,100 tourism service providers, restaurants and hotels, and allows users to organize their itineraries in advance.

Colombia.Travel has a georeferencing service which can be used by foreigners from any part of the world. The application also links visitors to more than 350 tourist attractions around the country. There is also a calendar of the most important public holidays and festivities celebrated in Colombia.

Each section has a photo which makes the experience more lifelike for navigators. More than 6,000 people have already downloaded the application. They can access information without having to be connected to the internet.

Development of this tool is part of PROCOLOMBIA's digital strategy to place information about Colombia and its tourism in the spaces where travelers seek information and choose the country for their next vacation or business events.