The Country of Beauty has become the top destination for American travelers in South America, thanks to its proximity to the U.S., excellent air connectivity, exquisite cuisine, and, above all, its unparalleled natural wealth—now taking center stage in a new brand activation. Visit Colombia.travel to discover Colombia's magic and unlock exclusive discounts for your next trip.

ProColombia's business roundtable as part of Eje Moda 2024 concludes with commercial results of US$1.3 million. The 60 Colombian companies that participated were able to attend 210 business meetings with 10 international buyers from Ecuador, Peru, Guatemala, the Dominican Republic, Puerto Rico and Mexico.