An economic impact study by ProColombia and the Mexican firm STA Consultores revealed that the meetings industry brought US $2.4 Billion to Colombian economy, equaling 22.8% of tourism’s total spillover in Colombia. In addition, this figure represented a 0.43% share of Colombia’s gross domestic product. 

Total profit generated by this industry is distributed across many layers of the population, since over 60% of spending was made in non-tourism related sectors, such as exhibit production, translation, decoration, or facility rentals.

Considered Colombia’s leading summit in foreign direct investment and strategic partnerships, the Colombia Investment Summit will take place on October 29th and 30th in the Grand Ballroom of the Grand Hyatt hotel, welcoming more than 500 foreign investors interested in new projects, incentives, and expansion opportunities in the Colombian market.

With the 2019 Tour de France, the eyes of the world are on Colombia. Egan Bernal, a 22-year-old born in Zipaquirá, is the first Latin American to win this cycling competition. Thanks to his work and that of other “escarabajos,” or “beetles”—a nickname for Colombian cyclists—like Nairo Quintana, Rigoberto Urán, and Sergio Luis Henao, Colombia stands strong as a cradle of exceptional athletes and a cycling tourism destination.

In total, 937 buyers from 52 countries participated in the Bicentennial Macro Matchmaking Forum and had the opportunity to learn about Colombian talent, represented by 2,097 business owners from 25 departments.
 
"This event highlighted buyers’ and exporters’ confidence in Colombia in general, and specifically in ProColombia as an ally for internationalization," Santoro said, since 58% of buyers (543), as well as 796 Colombian business owners, were first-time participants.
 

A Colombian mission consisting of the Ministry of Trade, Industry, and Tourism, ProColombia, and regional investment promotion agencies Invest Pacific and ProBarranquilla will visit Japan and China between March 21 and 30 to attend the annual Inter-American Development Bank meeting in Chengdu, China. During the visit, they will present Colombia's competitive advantages as a tourism, business, and investment destination, as well as its status as an export platform to regional third markets.  

More than 20 Central American and Caribbean companies will participate in this matchmaking forum, including private clinics, hospitals, and specialized hospital supply chain distributors from countries such as the Dominican Republic, Jamaica, Aruba, Curacao, and Trinidad and Tobago, among others. Health Room Colombia will include a trade show with more than 40 Colombian export companies such as Mubi, Quirúrgicos Alfa, Rymco Medical, and Tecnoquímicas.

Berlin, February 2019. In the 2019 edition of ITB, 24 Colombian business representatives will promote Colombia's wide range of leisure travel options. They will offer various tourism products with the support of ProColombia, an international tourism promotion agency.

Colombia's stand will cover about 300 square meters, in which the following cities and regions will be promoted: Bogotá, Medellín, Cartagena, Santa Marta, Meta, Chocó, the Coffee Belt, and the Amazon.

Bogotá, February 2019. With an enormous turnout of national business representatives covering almost the entirety of the tourism sector equipped for the international market, the latest edition of ProColombia Travel Mart (PTM) will be held from February 27 to March 1 with the aim of capturing the high-spending foreign tourism market. The matchmaking forum will take place during the ANATO Tourism Fair in Bogotá.

Dubai, November 2018 - The International Congress and Convention Association (ICCA) announced that the city of Cartagena, on Colombia's Caribbean coast, will be the 2021 host for the ICCA Congress, the most important event for the global meetings industry.