ProColombia developed the ProColombia Pitch Sessions with the goals of connecting Colombian entrepreneurs and companies with foreign investors, fostering entrepreneurship in the country, and creating new business opportunities for investment funds and international companies in Colombia. In addition to two sessions held in 2018 and 2019, four Pitch Sessions were held in 2020, for a total of six days dedicated to supporting entrepreneurs in Industry 4.0, agriculture, and medical cannabis.
The Guide for Investors provides an analysis of Colombia’s industrial capacity for manufacturing vehicles and auto parts, the institutional support capabilities supporting the sector and the dynamics of local demand, as well as the sector’s export potential.
The publication highlights the commercial potential of investment project opportunities and illustrates the various investment regimes that investors can take advantage of. Finally, it presents the state of Colombia’s infrastructure for the facilitation of the sector’s exports.
The sixth version of the Colombia Investment Summit this year will be virtual and is expected to attract between 1,200 and 1,500 attendees.
More than 550 investors—coming from markets in Europe, Asia, Latin America, and North America—will participate in over 1,000 business meetings.
The Embassy of Colombia in the United States and ProColombia—the agency in charge of promoting and attracting foreign investment, tourism, and exports—are involved in a virtual roadshow, presenting Colombia as a strategic investment destination for North American companies and investors looking to do business closer to their production and consumer centers in a post-COVID-19 future.
The companies were mainly optimistic about their performance in the country. 99,6% of the surveyed companies are still considering Colombia as a destination for their investment.
Colombia has the best investment attraction strategy in South America, according to the annual Global Best to Invest Report published by Site Selection magazine. This publication belongs to the international conglomerate Conway, a company specialized in creating communication channels between productive ventures and those seeking to invest through technology transfer, resources, and development.
In Decree 639 of May 8, 2020, the National Government created the Formal Employment Support Program, which was expanded by Decree 677 of May 19, 2020 under the framework of the State of Economic Emergency. This measure seeks to alleviate companies’ lack of cash flow by establishing a subsidy for the payment of salaries.
In the midst of the challenges presented by COVID-19, Colombia maintains its attractiveness as a destination for foreign investment and business thanks to international businesses which continue to expand their operations in the country, highlighting Colombia’s positioning as an export platform, as well as its tax incentives and qualified labor.
This is demonstrated by the 45 new non-mining, non-energy foreign investment projects managed and captured by ProColombia between January and April 2020.