Colombiamoda and Colombiatex: United to reactivate The Fashion industry in Colombia.

04 June 2021
Two of the most important Trade Shows in the Americas, will be held together for the first time ever in Medellín, Colombia under the same venue during July 27th to 29th 2021.

By joining together, Colombiamoda and Colombiatex will contribute to the economic reactivation of the textiles and fashion industry in a comprehensive manner. Exhibiting about 500 international and national companies meeting face to face and virtually with specialized buyers to carry out wholesale and export deals in categories like Textiles, Supplies, Machinery, Full Package, Jeanswear, Childrenswear, Formal and Casual Wear, Intimates, Control Garments, Sleepwear, Sportswear, Footwear, Leather goods and jewelry.

This commercial exhibition will take place at Plaza Mayor Convention Center and, at the same time, digitally through the Virtual Business Platform. A tool that has been previously implemented by Inexmoda and has managed to gather close to 25,000 business contacts. This offer will integrate the entire value chain of the fashion industry, including Sustainability as one of the main pillars of conversation.

“Inexmoda has the responsibility in leading the economic reactivation of the fashion industry, this is how the idea of uniting the power of these two leading tradeshows was born. This special edition is the result of the lessons learned during this new reality, and of course, of the important support of the Mayor's Office of Medellín and Procolombia who believes in the relevance of these events for the city and the country”, stated Carlos Eduardo Botero Hoyos, Executive President of Inexmoda.

Environmental Sustainability the great challenge of the fashion industry:

Inexmoda has made an effort to understand the impact of Sustainability in the Fashion Industry for both brands and consumers. This will be one of the focal points of the conversation through the Sustainability Route at Colombiatex and Colombiamoda. The event will offer various Conferences, Reports, and Digital Content showcasing the new developments and practices being applied by industry brands. Including the use of friendly materials, water reuse, energy saving, recycling and conscious fashion.

The in-person catwalks and digital staging

It’s time for Fashion to be back and take in the “face to face” catwalks that excite so much the Fashion Enthusiasts of the World. Who year after year come together to learn more about the creative proposals of the Colombian designers and brands.

Fashion will be experienced physically following the proper biosafety precautions. by a live broadcast with exclusive content. Transmitted through www.colombiamoda.com , www.colombiatex.com , the official T.V. channel Telemedellín and Inexmoda's social media platforms.

“We celebrate the Colombiatex + Colombiamoda merge for the 2021 trade shows. We believe that they will promote a speedy economic recovery of the industry through their joint leadership; In 2020, 8,000 international buyers acquired Colombian fashion products giving us their vote of confidence, and this year with the lessons learned during the pandemic, Colombia is more ready than ever to welcome international buyers to the most important fashion fair of the industry by offering a sustainable and responsible fashion”, said Flavia Santoro, President of ProColombia.

Fashion Market: design, creativity, talent all made available to the public.

This year's special edition will feature the Fashion Market, an in-person and digital showcase created to generate greater reach and visibility to the participating brands and offer the consumer fashion products with a single click. From the digital format, the public will be able to immediately purchase the products exhibited through audiovisual content (shopstreaming); and from the in-person format, visitors will connect with emerging brands that will be part of the Fashion Market and Vogue Talents Corner.

Omnichannel knowledge for the Fashion System's Fans

Inexmoda has permanently offered different knowledge areas in its events and projects, as it recognizes the value, they have for the key actors of the Fashion Industry. This is how Colombiatex + Colombiamoda will have two spaces dedicated to keeping industry players updated on the current challenges posed by the world. One of them will be the Knowledge Pavilion®, which will feature around 15 seminars and free access discussions that can be enjoyed within the venue and on the official event websites.

The second space will be the Masterclasses, Workshops and Consultancies, which will be developed only in the digital format. These spaces will have experts from the Fashion Industry, who will share their knowledge about the future of the fashion business, innovation, and business model with 12 training sessions.

Colombiatex + Colombiamoda 2021 will be a new omnichannel experience that will bring the fashion industry together to connect in an integral way. A commitment by Inexmoda, which aims to continue contributing to the economic reactivation of the industry from its institutional strategy.

Be part of this great event. Registration link: https://aplicacionesincontacto.com/inexmoda/#/code/9/4916/Procolombia2021%20V

To have more information about Colombia and sourcing opportunities contact Sebastian Echavarria, Procolombia’ s Trade Representative sechavarria@procolombia.co

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