Colombia is becoming an increasingly popular holiday destination.  The country will show its natural and heritage offer at Top Resa, Paris, from September 25 to 28 through a delegation of 7 businessmen led by ProColombia, the organization in charge of promoting exports, international tourism, foreign investment and country brand. The Colombian companies are Aventure, Avianca, Aviatur, Contactos Tours, Natura Travel, Neptuno and Tucaya. The Colombia’s booth, that will have a coffee bar for visitors, will be located at 7.2 pavilion, stand T044.

Colombia has places which have been designated as world heritage sites and others which Colombia has given unparalleled value. The country has 17 declarations of UNESCO as part of the tangible and intangible heritage of humanity (as the cities of Cartagena or Mompox, the carnival of Barranquilla or the vallenato), distributed in different places. There are also 17 other destinations that belong to the Colombian National Network Of Heritage Towns which promotes cultural tourism and helps to preserve sites like Honda (Tolima), Girón (Santander) or Villa de Leyva (Boyacá).

Colombia is the most biodiverse country per square kilometer. This makes the territory one of the destinations with the greatest potential for nature tourism. Colombia is the first country in the world with the largest number of bird and orchid species; second in amphibians, butterflies and freshwater fish; third in palm trees and reptiles; and fourth in mammals. It also has high plateaus, forests, wetlands, rivers, lakes and mangroves, among other ecosystems

According to figures from the Colombian national bank, tourism was the second foreign income generator in 2017, surpassing traditional products such as coffee, flowers and bananas. The arrival of travelers from France to Colombia increased by 22% in 2017 compared to 2016.