Colombia to increase its exports of sports products in North America

30 September 2020
The sports and outdoor activities segment in the United States and Canada offers sales possibilities for Colombian fashion, agricultural, chemical, and manufacturing goods. ProColombia is soon to hold the first virtual business roundtable for this segment with the participation of 150 companies, including international buyers and national exporters. The roundtable takes place October 26-29.

Amateur athletes and other outdoor enthusiast in the United States and Canada seek products that Colombia can offer, such as specialized apparel, snacks, dried fruit, replenishing drinks, tents, utensils, and first aid items.

In the United States alone, according to the OIA (Outdoor Industry Association), American consumers spend $887 billion annually on outdoor activities, creating 7.6 million direct jobs in the U.S. economy.

To take advantage of this potential, ProColombia will hold the first virtual Sports and Outdoor Business Roundtable from October 26 to 29. ProColombia expects the participation of 150 companies, including international buyers and national exporters.

Flavia Santoro, president of ProColombia, indicated that "our objective is to position Colombia in the outdoor industry in the United States and Canada so that it is seen as a reliable supplier—highly sophisticated and with very attractive solutions for buyers in terms of response times, quality, and innovation. With this event we also want to diversify Colombian supply abroad and invite businesspeople in our country to leverage the tariff advantages offered by free trade agreements."

The sub-sectors that will be offered to foreign buyers will be outdoor, casual, sports, athletic, and loungewear apparel; and agri-foods such as energy bars, snacks, hydrating beverages, energy drinks, and dehydrated fruit, among others. Similarly, there is a portfolio of accessories such as pots, utensils, saddlery, tents, helmets, reflective vests, gloves, fishing rods, fishhooks, nylon, and climbing ropes. As for chemicals, companies offering nutraceuticals, essential oils, first aid products, vitamins, and sports supplements will be present as well.

Santoro added that this commercial platform also includes tourism. "In Colombia we also have very terrific landscapes for outdoor activities, so we are going to present nature and adventure tourism packages as well as wellness tourism and business tourism opportunities."

Registration will be open until October 9 and can be completed here: