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Content publication date

August 18, 2016

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Colombia's IT and digital content campaign "Colombia Bring IT On" continues to make its rounds of matchmaking forums in North America gathering more than 80 buyers from Mexico, Canada, and the US during a two-day agenda that includes academic sessions with top industry leaders and more than 1,000 business meetings.

100 Colombian companies from the IT and digital content industry are expected to attend the Colombia Bring it on -  On tour Business Matchmaking Forum in Miami, FL on September 8th and 9th at the Diplomat hotel (3555 S Ocean Drive. Hollywood) during its third edition in North America. The event aims to showcase Colombian suppliers along with its campaign that began in 2013 when it was first launched in New York City. Colombia’s Minister of Information and Communication Technologies (MinTic), David Luna along with ProColombia’s President, Felipe Jaramillo will attend the event to promote Colombia’s high quality developments, personalized service, connectivity, proximity to North America, skilled workforce, and innovative projects.

According to Jaramillo, Colombia’s skilled human capital, bilingual workforce, affordable operating costs, service capability, and government incentives have been the main drivers that have spurred the sector to launch internationally. Today, more investors and companies are looking towards Colombia as a technological hub for Latin America and a strategic partner for IT development. From 2009 to 2016, Procolombia has supported the entrance of 58 investment projects in the Colombian IT sector and digital content, mostly from the United States and Spain. This represented US$ 680 million generating more than 20.000 direct and indirect Jobs.

The Colombian IT Business Forum will be featuring the following academic sessions:

  • Tony Lama, Director of Innovation and Strategy at Aspect Software: Humanization of Services
  • Susan Amat, Founder/CEO of Venture Hive: Status of South Florida as Global Innovation and Entrepreneurship Hub and the Role of Venture Hive as a leading force for this Hub
  • Juan Manuel Gonzalez, Research Director at Frost & Sullivan: Digital Trends in the Region
  • Giraldo Gutierrez, Chief revenue Officer at eMerge Americas: Miami’s transformation as a TechHub in the region

In addition, over 80 buyers from Mexico, Canada and the US will hold one-on-one meetings with 100 Colombian IT and digital content companies looking to expand and grow their international presence. The event is expected to reach sales for more than US$20 million.

To the Colombian Business Matchmaking Forum companies like Bankity will attended which has transcended to be the first application to tell you in real time how much money you will save at the end of each month, keeping track of expenses without needing access to bank passwords. Allbreaker, Colombia company that developed in hand with the medical laboratories Siegfried Colombia SAS, a virtual trip aboard a ferry from the mouth to the intestine of a virtual baby, to experience the symbiotic effect (sum of good bacteria – probiotics- plus the food consumed by those good bacteria to grow -prebiotics-) and beta palmitate (fatty acid that prevent constipation) contained in Nutribaby step 3, dairy food.

Heinsohn will also be present, the Colombian company that develops software for Silicon Valley, 12Hit Combo!, first Latin American company to launch a game in physical format for PC and Playstation 4  and DATAIFX SAS, the leader in production and development of trading platforms of Internet values.

Colombia is the third largest country in exports of IT and software in Latin America, according to the International Consulting Market Research - IDC (International Data Corporation).

The software sector in Colombia has reported sustainable growth in recent years in terms of exports, market share and quality of services. With the support of Colombia Bring It On, 104 companies of the IT and digital content sectors reached exports for US$95,9 million in 2015, which represented an increase of 52% compared to 2014. The main export products and services of the IT sector are specialized software for the financial sector, telecommunications, public services, trade and health, as well as development of ERP software. The digital content sector exports are mainly in mobile application development, digital marketing and audiovisual projects. Exports of Colombian digital content companies have reach more than 19 countries,  highlighting USA, Argentina and Canada. Regarding IT and software Colombian companies, the main countries reached were USA, Mexico, Ecuador and Peru, reaching more than 31 countries in the world.